Director, Engagement Strategy

New York · Ogilvy Health New York · USD 100,000-230,000 · 6-10 years experience · Posted Oct 15, 2026

At a glance

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

At Ogilvy Health, the Engagement Strategy Director leads day-to-day omnichannel planning for two key clients spanning CRM strategy, website, social content, and display. The role sits at the intersection of brand, medical, creative, experience, and analytics to turn thinking into connected, audience-inspired experiences.

Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display, connecting audience behavior insight into a clear strategic narrative.
Design connected engagement ecosystems and define audience-inspired channel roles and goals.
Build engagement strategy playbooks and plans in partnership with Brand Strategy, Medical Strategy, Research & Insights, and Analytics teams.
Serve as the go-to cross-functional partner for engagement strategy on the account, collaborating with Account, Creative, Brand Strategy, and Medical Strategy.
Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages come to life.
Facilitate workshops, journey mapping sessions, and strategic working meetings.
Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.
Mentor junior strategists across the broader practice.

6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
A data-driven storyteller passionate about connecting audience behaviors to how we can move and shape them.
Real depth across the omnichannel mix including web, social, display, and CRM, with specific fluency in CRM strategy.
Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
Demonstrated experience managing and developing people, having directly managed at least one direct report.
Strong presentation, storytelling, and facilitation skills, paired with comfort creating something from a blank page.