Director, Global Engagement Strategy and Planning

Dallas · 12+ years experience · Hybrid · Posted Oct 6, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

The Director, Global Engagement Strategy and Planning will shape growth and deepen user engagement on the streaming platform using data-driven insights.
This role sits at the intersection of product experience, lifecycle communications, and analytics to develop long-term business strategies and track initiatives that drive subscriber habit formation.
The position involves partnering with cross-functional teams to translate behavioral data into actionable recommendations and prioritized growth opportunities.

Own engagement KPIs, content performance insights, and habituality reporting.
Define analytical frameworks and strategies to improve active users, viewing frequency, and session depth.
Partner with Lifecycle and Product teams to establish messaging strategies that improve user habituality.
Analyze the end-to-end platform engagement journey to identify barriers and opportunities.
Identify early behavioral signals that indicate declining engagement or potential churn.
Quantify the potential impact of proposed initiatives to help leadership prioritize the product and engineering roadmap.
Establish measurement frameworks, success metrics, and guardrails for major engagement initiatives.
Design and evaluate A/B tests and experimentation programs in partnership with product and data science teams.
Develop actionable behavioral segments based on viewing patterns, engagement levels, and lifecycle stage.
Architect and deploy multi-channel sampling frameworks to drive user acquisition and conversion.

12+ years of experience in analytics, strategy, consumer insights, product analytics, or a related field.
Experience leading analytical work.
Experience managing, mentoring, or leading Senior Manager-level employees.
Deep understanding of consumer behavior, engagement metrics, and user journey analysis.
Demonstrated ability to translate complex data into business strategies and actionable recommendations.
Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives.
Experience building compelling and actionable presentations for executive-level audiences.
Experience working in a globally matrixed organization.
MBA or advanced degree, or equivalent experience in analytics or strategy.

Experience in streaming, subscription business, media, entertainment, digital products, or e-commerce environments.