Director, Lifecycle Technology & Operations
Dallas · Los Angeles · 5+ years experience · Hybrid · Posted Oct 6, 2026
At a glance
- Experience
- 5+ years experience
- Workplace
- Hybrid
- Location
- Dallas · Los Angeles
About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
About the role
- As the Director, Lifecycle Technology & Operations, you will lead the global operating model and technical foundation that enables Lifecycle Marketing to deliver personalized, data-driven customer experiences at scale.
- You will oversee global Lifecycle Operations while serving as the primary Lifecycle business owner for our customer engagement and orchestration platform and the broader technology and data ecosystem that powers customer engagement.
Responsibilities
- Serve as the primary Lifecycle business owner and technical subject-matter expert for Braze and the broader Lifecycle technology ecosystem
- Partner directly with Martech, Product, Engineering, and Data Engineering to define and operationalize the events, attributes, APIs, data contracts, and integrations required to build trigger-based Lifecycle journeys
- Serve as Lifecycle’s dedicated partner to the Braze Technical Account team, leading enhancement discovery, technical recommendations, platform adoption, and roadmap planning
- Establish best practices for journey architecture, event-driven messaging, segmentation, channel orchestration, experimentation, personalization, and reusable platform capabilities
- Lead the global operating model supporting Lifecycle teams and programs across regions and markets
- Own the end-to-end operational process from intake and prioritization through audience development, campaign and journey build, QA, deployment, monitoring, and optimization
- Own Lifecycle Marketing requirements for the events, attributes, audiences, preferences, behavioral signals, content data, and other customer inputs needed to power personalized experiences
- Reimagine and maintain global governance for customer communications, including messaging hierarchy, prioritization, frequency management, consent and preferences, and suppression logic
- Build, develop, and lead a high-performing Lifecycle Technology & Operations team with strong capabilities across platform enablement, journey development, campaign operations, data quality, and operational governance
- Manage agency and external partner performance across quality, throughput, cost, technical capability, service levels, and continuous improvement
Requirements
- 12+ years of experience across Lifecycle Marketing Operations, CRM Operations, Marketing Technology, Marketing Operations, customer engagement platforms, or related disciplines within a scaled consumer business
- 5+ years of experience leading teams, complex marketing operations, or technical marketing programs, including management of internal and external resources
- Demonstrated experience leading Lifecycle, CRM, Martech, or marketing operations across multiple regions and markets
- Deep experience with Braze or a comparable customer engagement and orchestration platform
- Experience serving as a platform owner, senior business stakeholder, or highly technical operator responsible for how a customer engagement or marketing automation platform is configured, governed, used, and evolved
- Strong technical fluency across customer data architecture, events, attributes, audiences, APIs, integrations, data pipelines, identity, and data-quality monitoring
- Demonstrated ability to translate customer and marketing needs into technical requirements, platform capabilities, roadmaps, and scalable solutions
- Experience partnering closely with MarTech, Product, Engineering, Data Engineering, Analytics, Marketing, and regional teams
- Proven experience designing and improving global operating models
- Experience managing agencies, offshore teams, vendors, budgets, and technology or platform investments
Preferred qualifications
- Experience within streaming, subscription, entertainment, gaming, ecommerce, media, or another high-volume digital consumer business
- Experience applying AI or emerging marketing technologies to improve scale, efficiency, or customer experience
- Passion for anime, entertainment, or fandom-driven businesses
Benefits
- Compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance
Skills
- Braze
- Braze Canvas
- Liquid
- Catalogs
- Connected Content
- API Integrations
- AI-enabled Decisioning
- Segmentation
- Personalization
- Experimentation
- Channel Configuration
- Customer Data Architecture
Show all 15 skills
- Data Pipelines
- Identity
- Automation
