Director, Membership, Performance Marketing, Media and Budget Reviews

Dallas · Hybrid · Posted Oct 2, 2026

At a glance

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!

Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts.
You will lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives, reporting to the VP, Membership Planning.

Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance.
Build budget allocation models using performance, ROI, and growth goals to guide investment decisions.
Turn cross-channel marketing data into clear insights and recommendations for senior leaders.
Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities.
Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions.
Establish and track KPIs, including free trial and paid subscriber performance and forecasts.
Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans.
Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting.

Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development.
Proven ability to manage large budgets across multiple markets and investment areas, partnering closely with Performance Marketing, CDI, and Finance.
Fluency in both analytics and influence, with the ability to turn incrementality testing, budget performance, and AI insights into decisions on spend, priorities, and growth.
Strong executive presence and communication skills, with the ability to influence and align senior leaders and cross-functional teams.
Comfortable navigating changing priorities, ambiguity, and multiple projects at once.
Proven ability to work across time zones, cultures, and teams in a global or distributed organization.
Ability to help optimize investment decisions and scale AI-enabled marketing capabilities.

Hybrid schedule available with three days each week onsite at the Dallas office.