At a glance
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- San Francisco
About the role
- SpaceXSI is hiring an Integrated Campaigns Manager focused on building demand generation and account-based marketing (ABM) programs to help win and expand strategic accounts.
- This execution-heavy role involves writing copy, executing programs that carry each campaign, and bringing a data-driven mindset to drive continuous optimization.
Responsibilities
- Build and run programs for priority accounts and segments.
- Design and run ABM programs for clusters of strategic accounts grouped by vertical, tech stack, use case, or buying-group pattern, with messaging, content, and offers tailored to each cluster.
- Scale what works into 1:many programmatic plays across a broader target list of prospects and customers using intent, enrichment, and ad targeting.
- Map buying centers inside each account and build multithreaded plays that reach each of them.
- Turn account intelligence, intent, and usage signals into tailored campaign treatments.
- Shape the narrative, messaging, and offers for each campaign, and write the copy that carries it.
- Develop engaging concepts and formats for virtual events, owning all aspects of production from idea to follow-up.
- Brief design and creative partners clearly and keep the story consistent across every channel and touchpoint.
- Conceptualize and deploy creative demand gen offers like meeting makers, direct mail, digital engagement programs, and gifting.
- Develop and improve nurture sequences for prospects and customers, segmented by persona, account tier, and where they are in the journey.
Preferred qualifications
- 3 to 5 years in B2B marketing, demand generation, or marketing operations, with hands-on time supporting ABM or integrated campaigns for enterprise or technical audiences
- Hands-on experience running webinars, direct mail or meeting-maker programs, and email nurture
- Familiarity with tools like Salesforce, a marketing automation platform, webinar platforms, direct mail or gifting platforms, and Clay or ABM and intent platforms
- Experience with AI coding tools to query data yourself
- Experience with verticalized or persona-specific go-to-market motions
- A track record of campaigns you can point to with real results, and the writing samples to back it up
Skills
- Salesforce
- Clay
