At a glance
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
- Salary
- USD 240,000-280,000
About Propel
- Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive.
- The safety net's strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix.
- Governments struggle to build modern, scalable user experiences. We don't.
- Over 5 million Americans trust Propel today. We've grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We're building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue.
About the role
- Propel is looking for a Director of Design with strong taste who can tie design decisions to revenue, retention, and company priorities, and who will define what design means at an AI-native company.
- This person will report to our Head of Product and be a core member of EPD leadership.
Responsibilities
- Lead a senior, autonomous design team of seven designers, including product design, content design, and design research.
- Own the team's coaching, growth, performance, hiring, and design rituals.
- Make the case for design debt and get it paid down by making tradeoffs clear to product and engineering leads.
- Improve product development process by collaborating with product and engineering leadership to improve organizational decision-making.
- Redefine design as an AI-native function by determining how the design process looks when prototyping is nearly free.
- Raise visual design, copy, information architecture, consistency, and loading latency in ways that ladder to near and medium term business objectives.
Requirements
- Experience managing a product design team at a consumer software startup, or a scaled pro-sumer startup
- Has worked at the staff or principal IC product designer level in the last 3 years
- Has managed a team of at least five designers, including hiring, performance management, and promotions
- Fluency in consumer software patterns: growth loops, churn and retention, behavior-based monetization, and A/B testing
- A considered perspective on what AI-native design practice looks like, and evidence that you are actively developing it
- Working knowledge of LLMs, code generation, and generative design tools, developed through your own use of them rather than secondhand
- The ability to tie design work to company strategy at a company with many competing priorities and finite resources
- Exceptional organization, and strength as both a writer and a speaker, particularly on project plans and strategic concepts
- Composure when priorities shift
Preferred qualifications
- The ability to still do the work yourself when it matters, as a capable IC product designer
- Design experience with native Android and iOS apps
- Work on a product used by millions of people
- Having managed content design, user research, or brand and visual design in addition to product design
- Experience with government programs or safety net services
- Prior experience on a leadership team
Benefits
- 20 Days of PTO
- 4% 401K match
- $10k lifetime spend towards Carrot Fertility
- Excellent Medical, Dental and Vision options
- A strong equity package that reflects the leveling and anticipated impact of this role
- Expected cash compensation for the role as scoped is $240,000 - $280,000
Workplace
- Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn
Skills
- Figma
- LLMs
