Director of Digital News & Audience – New Jersey 101.5
Trenton, NJ · 5+ years experience · Onsite · Posted Oct 13, 2026
At a glance
- Experience
- 5+ years experience
- Workplace
- Onsite
- Location
- Trenton, NJ
About the role
- Townsquare Media is looking for a Director of Digital News & Audience to help lead the digital evolution of New Jersey 101.5 while serving as a digital content resource for other New Jersey brands.
- This is a digital-first, hands-on content leadership role at the intersection of journalism, content, audience, and growth.
- The position involves working closely with journalists, personalities, producers, and content teams to create original content and expand its reach across web, social, video, apps, newsletters, and emerging platforms.
Responsibilities
- Leading digital news and content strategy for New Jersey 101.5, helping identify, develop, and execute compelling original and breaking-news coverage across platforms
- Creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels
- Partnering with journalists, on-air personalities, producers, and creators to turn strong ideas and existing content into platform-specific digital experiences
- Elevating our social and video storytelling, including platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms
- Coaching and collaborating with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices
- Using audience and content analytics to understand performance, identify opportunities, test new ideas, and make data-informed editorial decisions
- Expanding content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels
- Supporting day-to-day news priorities and coordination while balancing breaking news, daily content production, and longer-term audience-growth initiatives
- Serving as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities
- Exploring new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards and human judgment
Requirements
- 5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
- A proven track record of creating digital content that earns and grows an audience
- Exceptional writing, editing, story-framing, and headline-writing skills
- Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
- Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices
- Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
- Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others
- Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
- Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
- High School Diploma (required)
Preferred qualifications
- Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus
- College coursework or BA/BS degree (preferred)
Benefits
- Competitive salary + bonus program
- 3 weeks PTO + 9 paid holidays
- Medical, Dental, Vision, and Pet Insurance
- 401(k) Retirement Plan
- Company-provided laptop
- Casual, high-energy work environment
- Opportunities for upward mobility within a growing media organization
- Company discounts
- Volunteer Time Off
Workplace
- Full-time, in-office position in Trenton
Skills
- SEO
- YouTube
- CMS Platforms
- Social Publishing Tools
- Analytics Platforms
