Director, Sales - Land

Populla

Denver · USA Denver · USA Waltham · USD 150,000-175,000 / year · Hybrid · Posted Oct 15, 2026

At a glance

Workplace
Hybrid
Location
Denver · USA Denver · USA Waltham
Salary
USD 150,000-175,000 / year · Base salary

About the role

  • The Director of Sales - Land is a dynamic, hands-on leader guiding SaaS sales teams focused on new customer acquisition within enterprise organizations.
  • This role requires a strategic executor capable of leading Account Executives, accelerating pipeline creation, and consistently converting qualified opportunities into new-logo revenue.

Responsibilities

  • Increase the velocity of new-logo deals - drive results and remove roadblocks.
  • Work across cross-functional teams, especially with Customer Success, Marketing and Product.
  • Coach, develop, and manage the performance of the Land Sales team.
  • Manage day-to-day sales activities with a focus on delivering key new-business sales metrics.
  • Improve prospecting, qualification, proposals, negotiation and closing.
  • Help define and develop the company's new-logo sales strategy and territory planning.
  • Serve as a strategic partner to the VP of Sales to advance the growth strategy, engage top-tier prospects, and drive new customer acquisition.
  • Set clear objectives for the team and establish key metrics to measure performance.
  • Forecast bookings with a high degree of accuracy for your reports leveraging sales process stage, inspection, and subjective judgment.
  • Ensure pricing integrity is maintained within assigned Sales accounts and is consistent with corporate strategies.

Requirements

  • Proven ability to drive the enterprise sales process from prospecting through close.
  • Familiarity with sales technology deployed in SaaS sales environments.
  • Experience with hands-on operational leadership of sales development teams (inbound and outbound) and quota-bearing sales teams.
  • Experience forecasting and territory planning.
  • Analytical skills and excellent written and oral communication skills (fluent English).
  • Experience in leveraging AI to increase productivity and quality for your team.
  • At least 5 years of experience with 3 years of successful sales leadership experience, specifically with US enterprise customers.
  • Bachelor's degree or equivalent experience.
  • Operational knowledge of various application programs, Microsoft 365, Salesforce, and current Internet technologies.
  • Expertise in the Internal Communications market.

Benefits

  • Annual base salary gross: $150,000 - $175,000 plus variable USD Annual
  • Variable compensation
  • Short-term incentives
  • Health insurance (several options to choose from)
  • Accident and life insurance
  • Access to learning and development platforms
  • Flexible work arrangement
  • Flexible PTO
  • Competitive Medical, Dental, and Vision Benefits and Monthly contributions to your Health Savings Account
  • 401k with Employer Match

Skills

  • Salesforce
  • Microsoft 365

Populla

Director, Sales - Land

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