Director, Technical Marketing

San Francisco · USD 240,100-330,100 / year · 3+ years experience · Posted Oct 8, 2026

At a glance

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

The Director of Technical Marketing will lead and scale a team responsible for explaining Databricks products to technical buyers and practitioners.
This role involves owning the strategy and execution of technical content, including demos, workshops, launch storytelling, and outbound evangelism to drive product adoption.
The position reports to the SVP of Product & Solutions Marketing and serves as a bridge between Product, Field Engineering, and the technical community.

Lead and scale a team of 6+ Technical Marketing Managers.
Own the strategy and execution of technical content in written and video form, demos, and workshops.
Program technical content for key events such as the Data + AI Summit and Data + AI World Tour.
Establish a clear operating model with defined ownership areas for the TMM team.
Build an AI-powered publishing engine to scale content creation.
Develop outbound evangelism motions including YouTube series, social media cadences, and influencer engagement.
Collaborate with Field Engineering to capture repeatable product use cases into a Solutions Library.
Operationalize a content engine that converts product launches into persona-specific learning journeys.
Drive Generative Engine Optimization (GEO) to ensure Databricks is cited in AI answer engines.
Establish and manage a formal Databricks Creators program.

10+ years of experience in technical marketing, developer relations, solutions engineering, field engineering, or a related technical field.
3+ years of people management experience.
Deep technical fluency in data, AI/ML, and cloud platforms.
Demonstrated outbound evangelism skills including conference speaking, technical blogging, or video content creation.
Experience owning technical content strategy for major product launches and flagship events.
Strong cross-functional influence and ability to partner with Product Management, Field Engineering, and Sales.
Excellent written and verbal communication skills.

Experience with data platforms, lakehouse architectures, Apache Spark, or related open-source data technologies.
Experience building or scaling a YouTube channel, podcast, or technical content program.
Familiarity with GEO / AI answer engine optimization strategies.
Experience with technical community building, creator programs, or influencer engagement.