Global Product Activation Lead (gPAL)
Menlo Park · New York · San Francisco · Seattle · Menlo Park - · New York - · San Francisco - · Seattle - · 3+ years experience · Posted Oct 9, 2026
At a glance
- Experience
- 3+ years experience
- Location
- Menlo Park · New York · San Francisco · Seattle · Menlo Park - · New York - · San Francisco - · Seattle -
About Moloco
- Moloco is an AI-native performance advertising company, bringing the power of AI advertising to the open internet. Founded in 2013 by machine learning engineers who had built AI advertising systems inside the world's largest technology companies, Moloco began from a shared mission: to build that same engine for the open internet.
- Today, Moloco is one company with two businesses, built on the same compound AI system. Moloco Ads is our AI-native performance advertising platform, helping mobile app marketers acquire, retain, and re-engage high-value users across the open internet. Moloco Commerce Media is our AI-native retail media platform, enabling retailers and marketplaces to turn their platforms into thriving ad businesses. Both are powered by CARA (Compound Ad Recommendation Architecture), the AI system behind every Moloco product.
- At Moloco, we bring together those who've already solved hard problems and those with the drive to. Here, we work on some of the complex problems in AI advertising, at a scale and level of sophistication very few companies can offer. Come build what's next.
- The Impact You’ll Be Contributing to Moloco:
- The Product Solutions & Operations (PSO) team is responsible for driving the success of a specific set of Moloco products and initiatives, serving as chief champions and functional experts of our products. The PSO team works closely with Sales and strategic Customers in each region/market to bring out the best in our products, connecting market needs back to our Product team to shape how our products are built and brought to market. The PSO team are experts in Mobile AdTech trends and monitor what is happening in the industry to help prioritize issues and communicate key takeaways to Sales, Product, Engineering, Data Science, and other cross-functional partners to shape product direction and drive product adoption.
- As a Global Product Activation Lead within Moloco’s Product Solutions and Operations (PSO) team, you will play a critical role in connecting the market to our product and vice-versa. You will be responsible for helping align the execution of our product development lifecycle with market needs and Moloco’s readiness, ultimately ensuring the successful launch and adoption of our products.
About the role
- The Global Product Activation Lead (gPAL) sits within the Product Solutions & Operations (PSO) team, serving as a bridge between market needs and product development. This role is responsible for driving the successful launch, adoption, and commercialization of Moloco's AI-native advertising products.
Responsibilities
- Define product positioning, value proposition, and go-to-market (GTM) plans.
- Scope and execute initiatives to drive commercial outcomes in-market.
- Guide new product rollouts (Alpha/Beta/GA) in collaboration with Product Management and GTM colleagues.
- Define and track success metrics for product launches.
- Collect and aggregate top customer needs from regional cross-functional teams.
- Formulate problem statements and identify sales enablement or experimentation initiatives.
- Stack rank global product requests based on regional feedback.
- Showcase product progress to internal and external stakeholders to drive awareness and adoption.
- Create global templates for new product launches, including communications, objection handling, and pitch decks.
- Participate in industry forums to evangelize Moloco's point of view on industry trends.
Requirements
- 5+ years in sales activation, sales operations, or sales leadership.
- 3+ years of program or project management experience.
- 4+ years in the Mobile Advertising Industry.
- Deep familiarity with AdTech market dynamics and sales motions.
- Proven track record of driving top line growth via sales activation and product commercialization.
- Experience working with, supporting, and teaching customers.
- Ability to communicate complex and lightly technical concepts to both technical and non-technical audiences.
- Demonstrated capability of implementing operational rigor.
Benefits
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Basic life insurance
- Well-being benefits and perks
- Up to 12 scheduled paid holidays per calendar year
- One Thrive Day off per quarter
- Flexible Time Off (FTO)
- Bonus eligibility
- Equity awards
Workplace
- Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area.
- Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami.
Skills
- AdTech
- Mobile Advertising
- Sales Enablement
- Project Management
- Product Commercialization
