Experience Researcher, PLG

Vancouver, BC · Vancouver · USD 132,000-178,000 · 6+ years experience · Hybrid · Posted Oct 9, 2026

At a glance

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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The Experience Researcher will partner with Product, Design, Engineering, and Data Science teams to drive Asana's Product-Led Growth (PLG) self-serve business.
This role focuses on uncovering insights to improve user discovery, adoption, and usage of new product lines including AI Teammates and Asana for Client Management.
The researcher will lead both exploratory and evaluative research to influence product roadmaps and business metrics.

Partner with cross-functional teams to uncover how to introduce users to new products and drive adoption.
Research user discovery, adoption, and expansion of Asana for Client Management (ACM).
Identify pathways for AI teammates, Meetings, and client portal products to extract customer value.
Lead exploratory and evaluative research for upcoming product additions.
Assess whether new concepts and personalized experiences encourage user engagement.
Identify high-impact research needs to support self-serve rollouts for future product launches.
Connect research insights to business impact, including AI ARR growth and NRR.
Manage multiple complex workstreams while building rapport with senior stakeholders.

6+ years of experience practicing UX Research for digital products.
Proven track record of leading large-scale projects.
Strong proficiency in mixed-methods research, including qualitative deep-dives and quantitative validation.
Mature product judgement with the ability to distill complex signals into clear deliverables.
Strong organizational leadership and ability to manage multiple complex workstreams.
Deep understanding of interaction design and content hierarchy.
Persuasive communication skills to influence product strategy through storytelling.
Willingness to experiment with and leverage AI tools to enhance productivity and insights.

Role is based in the Vancouver office.
Office-centric hybrid schedule with in-office days on Monday, Tuesday, and Thursday.