Field Marketing Manager

San Francisco · US NY - Remote · USD 164,000-186,000 / year · 6+ years experience · Posted Sep 28, 2026

At a glance

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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As a Field Marketing Manager on the Revenue Marketing team, you will work cross-functionally to develop go-to-market strategy and execute campaigns that create and accelerate sales pipeline.
You will partner closely with regional sales leaders to align marketing strategy with sales goals through digital campaigns, experiential events, executive roundtables, and ABM.

Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

6+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
Ability to travel regionally as needed.