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Field Marketing Manager

Serval

New York · Austin · 1-2 years experience · Full-time · Onsite · Posted Sep 29, 2026

At a glance

Experience
1-2 years experience
Employment
Full-time
Workplace
Onsite
Location
New York · Austin

About the role

  • The Field Marketing Manager will work alongside Sales to execute field programs and account-based marketing (ABM) plays for key accounts.
  • This hands-on role involves planning and executing events and campaigns to open doors and move deals forward.
  • The position offers ownership and growth opportunities as the company's West Coast presence expands.

Responsibilities

  • Plan and run field marketing experiences such as regional dinners, happy hours, and hackathons.
  • Support ABM programs across channels including direct mail, events, digital, gifting, and content.
  • Manage end-to-end logistics for field events, including venues, vendors, invites, registration, and on-site coordination.
  • Partner with Sales to understand territory priorities and ensure programs align with pipeline goals.
  • Track and report on program impact, including account engagement, attendance, and pipeline influence.
  • Test new marketing tactics and contribute creative ideas to differentiate the brand.

Requirements

  • 1-2 years of experience in field, event, growth, or ABM marketing, including internships.
  • Familiarity with or willingness to learn Salesforce, HubSpot, and intent platforms like 6sense or Demandbase.
  • Strong organizational skills and attention to detail for managing multiple events and deadlines.
  • Ability to pull basic reports, read metrics, and use data to make decisions.
  • Collaborative style capable of building trust with Sales and marketing teams.
  • Ability to move fast, experiment, and adjust in real time.
  • Creative thinking skills to turn goals into concrete execution plans.
  • Ability to travel approximately 25% of the time, increasing to 50% seasonally.

Preferred qualifications

  • Exposure to marketing toward IT, Engineering, or Security audiences.
  • Experience supporting events or campaigns in a B2B or startup environment.

Benefits

  • Impact on product and company success
  • Growth opportunities within an AI startup
  • Culture that values innovation, ownership, accountability, and fun

Workplace

  • Requires approximately 25% travel, up to 50% seasonally.

Skills

  • Salesforce
  • HubSpot
  • 6sense
  • Demandbase

Serval

Field Marketing Manager

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