At a glance
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
About the role
- Keycard is seeking a Founding Revenue Marketing Lead to build and execute marketing programs that generate predictable pipeline for both enterprise sales and developer self-serve motions.
- This hands-on role involves setting strategy, managing budgets, and collaborating closely with Sales to ensure marketing efforts translate into measurable conversations and deals.
Responsibilities
- Set pipeline targets in collaboration with Sales and RevOps and measure program effectiveness.
- Develop and manage event strategy, including conferences, side events, and dinners.
- Manage the marketing program budget and agency relationships.
- Execute end-to-end event planning, including logistics, sponsor deliverables, and lead follow-up.
- Build demand generation campaigns from targeting to offer and sequencing.
- Create and optimize nurture tracks for enterprise prospects and self-serve users.
- Execute account-based marketing programs such as targeted ads, direct mail, and executive dinners.
- Manage paid media programs directly or through an agency to drive pipeline.
- Partner with Sales to align on target accounts and account plans.
Requirements
- Proven track record of building demand gen and event programs at a B2B technical company that produced measurable pipeline.
- Hands-on experience planning and running events, including managing vendors, budgets, and follow-up.
- Strong operational foundation with proficiency in HubSpot or similar tools.
- Experience with lead scoring, routing, and attribution.
- Experience managing a marketing budget and paid media.
- Ability to work effectively with AEs and SDRs.
- Experience using AI agents and automation tools to streamline tasks.
Preferred qualifications
- Experience at a developer tools, infrastructure, or security company.
- Experience supporting both self-serve and sales-led funnels.
- Experience running executive programs or field marketing for enterprise security buyers.
- Management experience.
Benefits
- Market-competitive salaries
- Generous equity packages (4-year vest, 1-year cliff)
- Health, dental, vision, and paramedical coverage
- 4 weeks vacation
- 11 statutory holidays
- 1 volunteer day annually
- New MacBook Pro
- $500 stipend for peripherals
- Access to AI tools
Workplace
- Remote-first team prioritizing asynchronous collaboration.
Skills
- HubSpot
- Account-Based Marketing
- Paid Media
- Pipeline Planning
- AI Agents
