At a glance
- Workplace
- Hybrid
- Location
- Montreal
About the role
- Mistplay's Ad Strategy Manager is a critical front line role that manages and optimizes client performance on the Mistplay platform.
- The Ad Strategy Manager manages the implementation of campaigns, analytics, campaign management and optimization of client performance to meet and exceed client expectations.
Responsibilities
- Set up new clients in campaign management platform
- Manage creatives and campaign structures for games
- Create, edit, activate/deactivate individual campaigns
- Ensure proper tracking of clicks, installs, impressions, and post-install events
- Analyze campaign performance
- Run KPI reviews
- Propose and implement optimizations for underperforming campaigns
- Report on trends in performance across clients
- Highlight upsell opportunities for high performing campaigns to customer success team
- Support Account Managers and Account Executives with data and insights for QBRs
Requirements
- Excellent analytics skills and advanced excel skills
- Intrinsic performance orientation and a passionate desire to meet performance goals
- Proven track record of collaboration in team environments
- Experience using AI to improve workflows and reduce repetitive tasks
- Organization and time management skills
- Self-sufficient high performer who enjoys driving the success of your team
Preferred qualifications
- Experience and interest in the mobile gaming or adtech market a huge plus.
Benefits
- Team Lunches
- Game nights
- Company-wide events
Workplace
- Follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Skills
- Excel
- AI
