Rednote Content Growth Specialist

San Jose · Think Academy US Online - San Jose · 2+ years experience · Onsite · Posted Oct 7, 2026

At a glance

Think Academy is the North American math education brand under TAL, serving K–12 families across the US. In this role, you will directly work on understanding Chinese-speaking parents in the US, growing content channels, driving user acquisition, and improving conversion. This is not a traditional content role — you will be expected to help build and optimize the full content → acquisition → conversion funnel.
We are building something relatively rare: a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market. If you are interested in international expansion, cross-border business, overseas growth, or Growth Marketing, this is an opportunity to work directly on a US market growth initiative and help build a new acquisition model from the ground up.
We are not looking for someone who simply knows how to post on Xiaohongshu. We are looking for someone who knows how to turn content into user acquisition.

Think Academy is seeking a Rednote Content Growth Specialist to own the growth of the Xiaohongshu channel, targeting Chinese-speaking parents in the US.
This role involves building and optimizing the full content to acquisition to conversion funnel rather than just posting content.
The position is a 40-hour/week contractor role with opportunities to convert to full-time based on performance.

Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads.
Continuously test different content directions and optimize channel performance.
Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing.
Create content combining user value, platform appeal, and brand/product relevance to attract target parents.
Understand Xiaohongshu advertising and basic marketing funnels.
Focus on the full journey from content to inquiry to lead to conversion, using advertising and conversion data to improve efficiency.
Collaborate with the paid media and sales teams.
Track content, traffic, and acquisition performance, identifying what works and how to scale it.
Continuously improve the content strategy and build repeatable user acquisition methods.

2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance
Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals
Experience in education, tutoring, or education technology
Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production
Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results
CET-6 or above, with the ability to communicate in English in day-to-day work
Willingness to work onsite in Beijing
Willingness to travel to the US for 3–4 months during the initial stage of the role

Strong research skills and the ability to quickly understand and synthesize complex topics
Strong user insight and understanding of parents’ needs and decision-making
Experience using AI tools to improve content production efficiency
Ability to take feedback, iterate quickly, and thrive in a fast-paced environment

Onsite work required in Beijing
Requires willingness to travel to the US for 3-4 months during the initial stage of the role