Head of Retail Relationships

Limassol, Cyprus · Cyprus · 5+ years experience · Hybrid · Posted Oct 7, 2026

At a glance

Axi is seeking a Head of Retail Relationships to act as the senior sales leader for the retail and partner business across the UK, EU, and LATAM, based in Limassol, Cyprus.
The role owns the full client lifecycle—from acquisition and activation through to retention and reactivation—while leading a high-performing, multi-lingual sales team to drive sustainable growth in funded accounts, net deposits, revenue, and active clients.

Lead and develop a high-performing, multi-lingual sales team across acquisition, retention and account management.
Set targets, KPIs and performance standards through regular coaching, pipeline reviews, 1:1s and performance management.
Build effective sales processes, playbooks, incentive structures and team development plans.
Foster a culture of accountability, collaboration, integrity and continuous improvement.
Drive FTD, net deposit, revenue and active-client growth across the UK, EU and LATAM.
Develop acquisition, outbound, retention and reactivation strategies across Retail, High Value, SME/Institutional and White Label segments.
Partner with Marketing, Onboarding, CX and other teams to improve lead quality, onboarding and the overall client experience.
Develop and manage IB, affiliate and White Label partnerships across key markets.
Ensure sales activity complies with applicable FCA, CySEC/MiFID II, ESMA and international regulatory requirements.
Maintain strong CRM discipline, sales reporting and forecasting.

8+ years’ sales experience within online CFD/FX brokerage.
5+ years’ experience leading and managing sales teams across acquisition and retention.
Proven achievement of FTD, net deposit and revenue targets.
Experience within FCA- and CySEC-regulated environments.
Proven experience managing IB, affiliate and White Label networks.
Experience building sales processes, KPI frameworks and team structures across multiple jurisdictions.
Strong knowledge of CFDs and leveraged products across FX, indices, commodities, shares and crypto where permitted.
Strong understanding of margin, leverage, spreads, swaps and execution models.
Strong knowledge of FCA, MiFID II, ESMA/CySEC and AML/CTF requirements.
Fluent English is required.

LATAM experience is highly desirable.
Spanish and/or Portuguese is highly desirable; additional European languages are an advantage.
CySEC Advanced Certification, or willingness to obtain it within six months.
Experience working across LATAM markets.
Experience managing complex IB, affiliate and White Label partner networks.
Additional European or regional language skills.
Experience operating in a multi-jurisdictional, regulated CFD/FX environment.

Competitive salary with an attractive performance-based incentive structure.
Extensive learning and development opportunities, including professional training, certifications and personal development.
Private Health Insurance.
21 days annual leave, plus study, volunteer and sick leave.
Team-building experiences and company events.
Opportunity to lead and develop an established Business Development team.
Clear career progression opportunities into broader Commercial leadership positions.