Operations Manager, Influencer Marketing

San Mateo, CA · San Mateo · USD 191,340-234,390 / year · 8-10 years experience · Full-time · Onsite · Posted Sep 21, 2026

At a glance

The Operations Manager for Influencer Marketing will build and scale the operational backbone of Roblox's global influencer program.
This role focuses on creating systems, playbooks, and tools to enable the influencer marketing team to operate efficiently at scale.
It sits at the intersection of marketing strategy and program operations, requiring a candidate who thinks in systems and enjoys building from scratch.

Design and manage the operational infrastructure for a global influencer program.
Partner with the web systems team to manage creator-facing portals and back-end systems.
Build scalable workflows in CRM systems for influencer sourcing, contracting, onboarding, activation, and reporting.
Define and maintain program standards, SLAs, and intake processes.
Streamline global contracting and payment operations with legal and finance teams.
Develop and maintain global playbooks for program management, relationship tiering, and content guidelines.
Localize frameworks for regional teams while maintaining global brand consistency.
Establish best practices for new program verticals like live events and product launches.
Lead the buildout of a centralized influencer CRM and define data architecture and tagging taxonomy.
Partner with data teams to develop dashboards for program health and performance visibility.

8-10 years of experience in influencer marketing, creator partnerships, or a related field.
At least 2 years in a role focused on operations, program management, or marketing technology.
Exceptional project management skills with the ability to manage multiple workstreams.
Demonstrated experience building or improving influencer marketing infrastructure.
Comfort operating across global markets and working with regional teams.
Strong analytical skills with the ability to work with data to drive decisions.
Clear, concise communication skills for technical and non-technical audiences.
Experience in gaming, entertainment, or consumer tech with creator ecosystems.
Familiarity with influencer contract structures, FTC guidelines, and international compliance.
Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics.

Experience supporting large-scale live events or product launches with influencer programming components.