Influencer Partnerships Manager (Talent & Influencers)
Sony Interactive Entertainment
United Kingdom, London · GBR-London-10GMS · 3-5 years experience · Hybrid · Posted Oct 2, 2026
At a glance
- Experience
- 3-5 years experience
- Workplace
- Hybrid
- Location
- United Kingdom, London · GBR-London-10GMS
About the role
- The Influencer Partnerships Manager (Talent & Influencers) supports the planning, coordination, and execution of Global Influencer strategies, programs, and campaigns for the PlayStation brand.
- This position assists in identifying, engaging, and coordinating partnerships with influencers, creators, and talent across gaming, entertainment, and culture.
Responsibilities
- Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives.
- Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
- Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the PlayStation brand, hardware, and software.
- Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines.
- Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities.
- Work closely with internal partners to support integrated influencer programs.
- Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities.
- Support contracting and coordination of influencer deliverables, rights management, and scheduling.
- Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking.
- Help manage product inventory and requests for influencer programs, ensuring timely delivery and proper documentation.
Requirements
- 3-5 years of experience in influencer marketing, brand partnerships, or related fields
- Strong understanding of digital content, social platforms, and influencer ecosystems
- Experience supporting or coordinating marketing campaigns involving influencers or creators
- Strong organizational, communication, and relationship-building skills
- Ability to manage multiple projects simultaneously and adapt to shifting priorities
- Analytical mindset with the ability to interpret data and identify actionable insights
- Strong attention to detail and ability to execute under deadlines
- Proficiency in Microsoft Office (PowerPoint, Word, Excel), Outlook, and collaboration tools
- Familiarity with social media platforms, influencer marketing trends, and content creation processes
- Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information
Preferred qualifications
- Gaming, entertainment, or agency experience preferred
- Bachelor’s degree in Marketing, Communications, or a related discipline preferred
Benefits
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Workplace
- Hybrid working model (FlexModes)
Skills
- Microsoft Office
- PowerPoint
- Word
- Excel
- Outlook
