Intergrated Marketing Lead

San Francisco · 12+ years experience · Full-time · Onsite · Posted Oct 14, 2026

At a glance

Sierra is the leading platform for customer-facing AI agents, working with many of the world's biggest brands — including The GAP, Rocket Mortgage, SoFi, Sutter Health, and SoftBank — to transform how they serve customers and grow their businesses. We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and a commitment to balancing Family along the way. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.

Sierra is hiring an Integrated Marketing Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs.
You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility for creating pipeline, accelerating priority opportunities, and supporting expansion within existing customers.

Drive our campaign strategy: Build an integrated, full-funnel campaign portfolio spanning paid media, organic search, web, email, content, social, OOH, print, and account-based programs.
Turn business priorities into pipeline: Translate company priorities by account, vertical, buyer, and region into programs that support acquisition, deal acceleration, and customer expansion.
Build Sierra's named-account motion: Orchestrate always-on account-based marketing for Sierra's highest-priority accounts.
Own investment and performance: Set pipeline targets, manage budgets, and determine the right channel and program mix.
Set the standard for execution: Establish clear campaign planning, briefing, quality assurance, launch, and optimization rhythms.
Build and lead the team: Hire, coach, and develop a high-performing team of digital marketing and campaigns professionals.
Use AI to multiply impact: Embed AI and automation across research, audience development, content adaptation, experimentation, and reporting.

12+ years of digital marketing, integrated campaigns, or demand generation experience.
A proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios.
Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs.
Experience creating global strategies that allow for meaningful regional and market-level adaptation.
Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations.
The ability to move between executive-level strategy and detailed campaign decisions without losing speed or quality.
Strong cross-functional leadership and executive communication skills, especially across Sales, Operations, Finance, and Marketing.
Practical fluency with AI-powered marketing tools and sound judgment about where automation improves performance and where human expertise remains essential.

Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Fertility and family building benefits through Carrot
Lunch, as well as delicious snacks and coffee to keep you energized
Discretionary benefit stipend giving people the ability to spend where it matters most
Free alphorn lessons

We are primarily an in-person company based in San Francisco, with growing offices across North America, Europe, and Asia.