
Lead Game Designer
Toronto · CW - Toronto · USD 100,000-140,000 · 7+ years experience · Hybrid · Posted Sep 29, 2026
At a glance
- Experience
- 7+ years experience
- Workplace
- Hybrid
- Location
- Toronto · CW - Toronto
- Salary
- USD 100,000-140,000 · Base salary
About the role
- We're looking for a Lead Game Designer to shape the creative direction of our existing portfolio while driving the creation of new titles — from initial concept and design through production and release.
- This role is ideal for a lead designer with deep craft expertise, strong creative instincts, and a genuine passion for building high-performing teams.
- You'll be the design voice in the room — partnering with Product, Development, and Analytics leadership to turn player insight into compelling gameplay, features, and progression systems that players come back to.
Responsibilities
- Own and uphold the product vision and design standards for our live titles and new products from concept through release and post-launch analysis
- Design features, systems, and live ops events grounded in player research and behavioural data, with measurable impact on engagement, retention, and monetisation
- Develop and refine the game's economy and balance fine tuning currency sinks and sources, progression pacing, and reward structures to keep the player experience compelling over the long term
- Own the A/B testing roadmap for design-led features: scoping hypotheses with Analytics, reviewing results, and deciding what ships, iterates, or gets cancelled
- Prepare clear, detailed design documentation covering gameplay mechanics, UX flows, progression systems, and balance using AI-supported workflows with a sharp eye for vetting generated outputs
- Collaborate closely with development, art, product, production, and marketing to keep designs aligned and execution smooth
- Work within defined guidelines for our IP partners and ensure designs, content and updates represent our brands effectively
- Continually evolve the design team's workflows, integrating AI tooling where it raises quality or velocity without compromising craft
- Lead, mentor, and grow a team of designers: running design syncs and reviews, setting performance expectations, supporting career development, and fostering a culture of ownership, adaptability, and curiosity
Requirements
- 7+ years in game design with proven experience leading or mentoring a design team
- Strong portfolio of shipped features and titles demonstrating design craft and commercial impact
- Hands-on across the full development lifecycle: market research, prototyping, development, live ops, post-launch analysis and LiveOps
- Deep expertise in economy design, balancing, and progression systems, with a strong grasp of mobile UX principles and player journey design
- Analytical fluency with key mobile metrics and player behaviour, including practical experience designing and interpreting A/B tests
- Practical experience using AI tools (e.g. ChatGPT, Claude, Copilot) to accelerate ideation, documentation, balance modelling, and team communication
- Excellent written communicator and cross-functional collaborator, comfortable navigating production trade-offs and influencing senior stakeholders with clear, well-evidenced recommendations
- Passion for games and genuine player empathy
Preferred qualifications
- direct experience in social casino or bingo titles preferred
Benefits
- Comprehensive Health & Wellness Coverage
- Wellness Spending Account - $500 annual
- 25 vacation days annually in addition to statutory holidays
- 2 paid volunteer days each year
- Parental leave program
- RRSP Matching - 100% up to 3.5% of annual salary
- Employee Recognition Program - $400 award
- Charitable Donation Matching - up to $1,000 per calendar year
- Employee Assistance Program
- Professional development opportunities
Workplace
- Hybrid work model with in-office collaboration Monday through Thursday and a flexible work-from-home day on Fridays
- Complimentary breakfast, lunch and evening snacks provided on all office days
Skills
- Game Design
- Mobile UX
- Economy Design
- Balancing
- Progression Systems
- A/B Testing
- AI Tools
- ChatGPT
- Claude
- Copilot
- LiveOps
- Prototyping
Show all 13 skills
- Market Research