Lifecycle Marketing Lead
Union Square, New York City · Remote · 7+ years experience · Full-time · Remote · Posted Oct 2, 2026
At a glance
- Experience
- 7+ years experience
- Employment
- Full-time
- Workplace
- Remote
- Location
- Union Square, New York City · Remote
About the role
- The Lifecycle Marketing Lead will own the end-to-end customer journey across Captions' products, building and scaling programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.
- This role involves owning both strategy and execution by defining the lifecycle roadmap, building campaigns, and optimizing performance across email, push, and in-app channels.
- The position requires partnering closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences.
Responsibilities
- Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback
- Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities
- Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS
- Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV
- Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences
- Leverage data and insights to continuously improve performance and inform lifecycle strategy
- Use AI tools to accelerate execution, improve copy, and support analysis and experimentation
Requirements
- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
- Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
- Collaborative approach and excitement about partnering cross-functionally
Preferred qualifications
- You have a strong understanding of the creator economy and the end-to-end content creation process
- You've worked in a product-led growth or self-serve funnel environment
- You have experience with mobile measurement, attribution, or analytics platforms such as Amplitude or Mixpanel
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if working late
- Grubhub subscription
- Health & Wellness Perks
- Multiple team offsites per year with team events every month
- Generous PTO policy
Workplace
- Most roles require being in-person at the NYC HQ located in Union Square
- Open to fully remote in the United States for this position
Skills
- Iterable
- Amplitude
- Mixpanel
