Lifecycle Operations Manager

Cottonwood Heights, UT · UT - Cottonwood Heights · 2-5 years experience · Full-time · Remote · Posted Sep 25, 2026

At a glance

The Lifecycle Marketing Operations Manager is an experienced Braze campaign architect responsible for asset development, audience segmentation, and campaign quality assurance across email, SMS, push, and in-app messaging.
The role requires a strong focus on campaign execution and stakeholder collaboration to consistently deliver pristine, on-time work aligned with business needs.
The manager will work closely with LCM strategists to recommend features, design tests, and review strategy to achieve shared OKRs.

Execute data-driven marketing initiatives utilizing a campaign management tool, including audience selection, trigger qualification, suppressions, segmentation, and arbitration under the direction of an LCM Operations Associate Group Manager.
Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns while contributing strategic thought leadership to campaign testing and optimization strategies.
Deliver on lifecycle campaign execution deadlines in various marketing channels such as Email, Push, and In-App Messaging.
Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes timely and output is accurate and complete.
Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight business impact, and inform future testing strategies.
Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation.
Work with others to understand and provide tactical feedback regarding campaign objectives, data specifications, and technical requirements.
Develop strong stakeholder relationships through consistent, proactive communication on projects and strategic recommendations.

Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience).
5+ years of HTML coding experience, with hands-on experience building and deploying emails.
2-5 years experience with marketing automation tools and/or ESPs (e.g. Braze, Pardot, Marketo, Eloqua, etc.).
Experience proactively managing own workload and output, including juggling multiple medium-to-large projects at a time.
Ability to adapt to shifting priorities and make judgement calls when projects change or are ambiguous in nature.
Strong interest to learn new tools with a natural curiosity.
Diligent adherence to best practices and QA procedures, with very strong attention to detail.
Proven ability to communicate strategies, insights, and recommendations effectively with a variety of stakeholders.
Comfortable working independently, and with ambiguity at times.
Strong project management skills.

Experience working directly with Data Analysts, Software Engineers, and Project Managers.
Previous experience with Braze and Pardot is a strong plus.
Understanding of A/B and multivariate testing standards.
Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc).
Experience writing SQL statements for data extraction.
Experience working with real-time web and app event data.

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.