At a glance
- Location
- Portsmouth, NH
About the role
- As Manager, Global Demand Gen Operations, you will be the operational partner to the Head of Global Sales Development and SDR Managers.
- This is a strategic and hands-on role translating frontline needs into practical workflows, clear operating standards, trusted reporting, connected systems, and responsive support.
- You will establish and lead an SDR Operations Center of Excellence that creates consistency across North America and the UK.
Responsibilities
- Serve as the primary operational partner to the Head of Global Sales Development and SDR Managers, maintaining a clear view of team priorities, operational pain points, and day-to-day support needs.
- Build and run an SDR Operations Center of Excellence that provides clear ownership, service standards, intake and prioritization, documentation, training, governance, and continuous improvement.
- Lead day-to-day SDR operational support across North America and the UK, ensuring requests and issues are captured, prioritized, routed, resolved, documented, and communicated consistently.
- Own and improve core SDR workflows, including lead and account routing, assignment, ownership changes, handoffs, recycling, attribution, territory updates, tool access, and exception management.
- Map how SDR tools, data, and processes connect end to end, identify gaps or duplicate work, and design simpler workflows that reduce manual effort and improve speed, quality, and adoption.
- Ensure SDRs and SDR Managers have accurate, accessible, and actionable reporting for daily execution, coaching, performance, pipeline, capacity, account coverage, and conversion.
- Own SDR business requirements and governance for Salesforce workflows, fields, dashboards, and reports.
- Serve as business owner for the SDR technology ecosystem, including Salesforce, Nooks, Clay, ZoomInfo, Cognism, LinkedIn Sales Navigator, data providers, and related AI and automation capabilities.
- Apply AI and automation to clearly defined SDR and manager needs, including research, targeting, prioritization, enrichment, sequencing, calling, coaching, qualification, handoff, and reporting.
- Lead and develop two direct reports, setting clear priorities, accountability, service standards, regional coverage, and growth expectations.
Requirements
- 7+ years of experience in Sales Development Operations, Revenue Operations, Marketing Operations, Demand Generation Operations, or a related B2B technology environment.
- Proven experience supporting SDR or sales teams through both day-to-day operations and larger process, reporting, systems, or AI transformation initiatives.
- Strong understanding of frontline SDR and manager workflows, including lead and account management, routing, handoffs, data quality, reporting, coaching, and pipeline processes.
- Deep expertise with Salesforce and modern GTM technology, with hands-on experience translating business needs into workflows, dashboards, documentation, and scalable operating processes.
- Experience connecting multiple tools and data sources into clear end-to-end workflows and improving adoption across teams.
- Strong systems thinking and analytical skills, balanced with a practical, service-oriented approach to operational support and problem solving.
- Ability to prioritize competing requests, distinguish urgent support from strategic work, and create transparency around ownership, timing, dependencies, and decisions.
- Strong communication and cross-functional partnership skills across Sales Development, Marketing, Sales, IT, Data and Reporting, and Sales Operations.
- Experience leading teams, vendors, or cross-functional programs across multiple regions.
Preferred qualifications
- Experience building or leading an operations Center of Excellence, shared-service model, or structured business intake and prioritization process.
- Experience with AI transformation, workflow automation, GTM orchestration, and responsible AI governance grounded in frontline business use cases.
- Experience with Nooks, Clay, Salesforce, ZoomInfo, Cognism, LinkedIn Sales Navigator, Power BI, and related sales technology.
- Knowledge of CRM architecture, lead and contact management, routing, attribution, funnel reporting, enablement, and global operating models.
Skills
- Salesforce
- Nooks
- Clay
- ZoomInfo
- Cognism
- LinkedIn Sales Navigator
- Power BI
