Marketing Lead - East

Any TEGNA Station Location · 5-7 years experience · Posted Sep 30, 2026

At a glance

The Marketing Lead serves as the primary strategic partner to the Regional Marketing Director and drives marketing execution across centralized capabilities.
This role translates strategy into integrated campaign plans, owns the campaign calendar, and acts as the day-to-day marketing contact for station leadership.

Develop the campaign brief for each initiative translating RMD strategy into an integrated plan with clear objectives, target audiences, key messages, channel mix and success metrics.
Own the regional campaign calendar and integrated delivery timeline to ensure campaigns are planned, resourced and launched on time and to spec.
Lead campaign development and execution, coordinating across Production, Paid, Social, CRM, Lifecycle and other centralized capabilities.
Direct Marketing Specialist to initiate campaign setup in monday.com and confirm boards are complete with the right assignments, timelines and deliverables.
Collaborate with Production through the creative development process to bring audience, brand, and business context to concept development and scripting.
Hold creative and strategic standards across all campaign deliverables to ensure every asset is on-brand, on-message, and built to perform.
Drive clarity and prioritization across a complex portfolio of concurrent campaigns, making informed trade-offs and escalating strategic conflicts to the RMD.
Serve as the day-to-day marketing partner to station general managers, news directors and content leaders across the region.
Communicate campaign plans, status, and results clearly to station stakeholders while managing expectations and aligning on priorities.
Establish measurement frameworks for campaigns and track/report performance against objectives for the RMD and station leadership.

5-7 years in marketing, integrated campaign management or brand strategy
Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups simultaneously
Outstanding written and verbal communications skills with the ability to translate complex strategy into clear stakeholder-ready messaging and creative briefs
Strong command of campaign planning, prioritization and project management
Demonstrated ability to coordinate across paid media, social, CRM, content and other marketing channels toward shared campaign outcomes
Familiarity with audience research, ratings, digital analytics and performance measurement in a media or broadcast context
Comfortable operating in a 24/7 news-driven environment with fast-moving priorities, breaking news demands and tight timelines
Must be willing to travel to markets within the portfolio when needed
Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience

Two medical plan options through Blue Cross Blue Shield of Texas
Access to dental and eye care coverage
Fertility, surrogacy and adoption assistance
Disability and life insurance
401(k) program with 100% company match up to the first 4% of pay, 100% vested from day one
Nine free virtual doctor's appointments through Teladoc
12 free annual therapy sessions with a licensed clinician through Spring Health
Generous Paid Time Off (PTO) benefit
Nine paid holidays per year