At a glance
- Employment
- Full-time
- Workplace
- Onsite
- Location
- Hong Kong
About the role
- Our client is seeking an ambitious, results-driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels.
- They are looking for a passionate, highly curious marketing leader who is eager to learn and disrupt traditional FMCG marketing.
Responsibilities
- Lead the end-to-end delivery of 360-degree brand launches and ongoing growth initiatives.
- Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
- Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong.
- Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
- Launch, run, and refine core paid campaigns across major social and search channels using automated, AI-enabled campaign structures.
- Ensure spend supports Online-to-Offline (O2O) conversion.
- Proactively test and embed AI tools into day-to-day work, applying AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation.
- Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.
Requirements
- Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
- Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
- Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
- Working knowledge of major digital advertising platforms.
- Strong curiosity, initiative to test new applications, and a desire to help build modern marketing workflows.
- Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
- Fluent in English and Cantonese.
Skills
- Digital Advertising Platforms
- AI Tools
