Marketing Manager - Frontline & Artist Development

Asia, Philippines, Manila · Manila · 2+ years experience · Posted Oct 16, 2026

At a glance

Sony Music Entertainment is seeking a Marketing Manager - Frontline & Artist Development to drive their local catalogue's success in the digital landscape.
The role involves expanding reach, connecting with the target audience, and maximizing the visibility of the local music catalogue in Manila, Philippines.

Lead the marketing-led development and growth of new, emerging, and established frontline artists.
Develop clear artist positioning, brand identity, audience strategy, and long-term growth plans in collaboration with A&R and other relevant teams.
Partner with A&R on sonic positioning and ensure each artist’s music, visual identity, storytelling, and marketing direction are aligned.
Use performance data, audience insights, and market trends to identify growth opportunities and recommend strategies for each artist.
Lead the end-to-end marketing strategy and execution for assigned SMEP frontline artists and releases.
Develop integrated marketing plans covering audience development, digital, social media, content, publicity, partnerships, activations, and fan engagement.
Analyze frontline roster performance to identify artists and releases with potential for regional and international growth.
Develop and execute D2C strategies that deepen the relationship between artists and their fans.
Manage marketing projects from planning through execution, ensuring timelines, budgets, deliverables, and internal approvals are properly managed.
Conduct post-campaign reviews and translate learnings into recommendations for future artist and release strategies.

A genuine passion for music, particularly local Filipino artists and OPM tracks, with a deep understanding of local Gen Z pop culture.
Proven experience in marketing, preferably within the digital/streaming/entertainment landscape, with a track record of successfully promoting content.
Excellent knowledge of social media platforms, content marketing, and digital advertising tools to effectively engage audiences and drive conversions.
Strong written and verbal communication skills, with the ability to create compelling and concise content tailored to different platforms and target audiences.
Ability to work independently, take initiative, and manage multiple projects simultaneously, while also collaborating effectively within a team environment.
Analytical mindset, comfortable with data, utilizing insights to optimize marketing strategies for maximum impact.

Join a vibrant global community with the opportunity to channel your passion every day
A modern office environment designed for you, empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community
The space to accelerate progress, positively disrupt and create what happens next
Platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives