At a glance
- Experience
- 3-5 years experience
- Workplace
- Remote
- Location
- Palo Alto
About Workato
- Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.
About the role
- Workato is seeking a Strategic Events Manager to develop and execute integrated marketing and communication strategies for Tier 1 strategic events like product launches and regional WOW World Tours.
- This role bridges marketing, demand generation, marketing ops, social media, public relations, and the events team to ensure consistent messaging and strong audience engagement.
- The position takes ownership of the audience acquisition function for all strategic events spanning multiple regions and attracting thousands of attendees.
Responsibilities
- Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs
- Create a comprehensive marketing communications plan and calendar for all event marketing activities across email, digital, social, and PR
- Facilitate meeting cadences with marketing teams to ensure alignment on goals, strategies and roles & responsibilities
- Work with Sales leadership to determine registration goals for each team, reporting methods, SPIFFs, and attendance qualifications
- Collaborate with the product marketing and events teams to craft compelling content for event websites, promotional emails and employee assets
- Ensure brand consistency and messaging across all marketing communications before, during, and after events
- Develop creative briefs and coordinate with internal design, web and video teams to produce any creative or multimedia assets
- Equip sales and customer success teams with valuable resources like agenda templates, convince your boss letters, and email templates
- Use segmentation and data-driven tactics to optimize audience targeting for audience acquisition and monitor campaign performance
- Create and maintain registration tracking documents to monitor Week over Week and YoY registration data, including leaderboards to drive sales engagement
Requirements
- 3-5 years of experience in event marketing or SaaS communications, preferably in a B2B marketing environment
- Proven experience in managing multi-channel marketing campaigns
- Strong understanding of digital marketing and marketing automation platforms (Marketo) and experience with various MarTech solutions (Outreach, SFDC)
- Understanding of event KPIs and metrics, ability to report on campaign successes
- Strong project management skills with the ability to manage multiple projects under tight deadlines
- Excellent organizational and multitasking abilities, with a keen attention to detail
- Ability to lead and/or present in cross-functional meetings
- Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and build relationships with stakeholders
Preferred qualifications
- Experience with the Cvent event platform is a plus
Skills
- Marketo
- Outreach
- SFDC
- Cvent
