Marketing Operations Associate (R-19810)
Center Valley - Pennsylvania - United States · 2+ years experience · Hybrid · Posted Sep 29, 2026
At a glance
- Experience
- 2+ years experience
- Workplace
- Hybrid
- Location
- Center Valley - Pennsylvania - United States
About the role
- The Marketing Operations Associate supports the strategic alignment of marketing processes to optimize execution, performance, and scalability.
- This role assists with marketing automation, lead and pipeline development, customer segmentation, campaign enablement, and performance analysis.
- The position provides operational support for marketing technology, compliance procedures, and process documentation to ensure efficiency across go-to-market activities.
Responsibilities
- Assist in the execution of digital marketing campaigns across email, web, and social platforms.
- Support marketing automation workflows and help maintain lead scoring models.
- Help maintain customer segmentation data for targeted campaigns.
- Assist with lead and pipeline development processes, including data entry and quality checks.
- Monitor campaign performance and contribute to reporting and dashboard creation.
- Ensure data accuracy and integrity within CRM and marketing systems.
- Support compliance procedures by following data governance and privacy standards.
- Provide operational support for marketing technology tools and assist with troubleshooting.
- Contribute to process documentation and operational playbooks.
- Help coordinate vendor activities and track marketing-related contracts and budgets.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in marketing operations or related roles.
- Experience developing and executing integrated marketing campaigns and customer marketing activities.
- Basic understanding of lead management and campaign enablement.
- Excellent organizational, planning, and time management skills.
- Experience with CRM systems (e.g., Salesforce).
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Eloqua).
- Proficiency in Microsoft Office Suite.
- Ability to sit, speak and operate telephone and/or computer for long periods of time.
- Ability to work day, evening and/or weekend hours as needed.
Benefits
- Generous paid time off in your first year, increasing with tenure.
- Up to 16 weeks 100% paid parental leave after one year of employment.
- Paid sick time.
- Education assistance and extensive training resources.
- Do Good Program: Paid volunteer days & donation matching.
- Competitive 401k with company matching.
- Health & wellness benefits, including discounted Wellhub membership rates.
- Medical, dental & vision insurance for you, spouse/partner & dependents.
Skills
- CRM
- Salesforce
- Marketing Automation
- HubSpot
- Marketo
- Eloqua
- Microsoft Office Suite
