Marketing Operations, Senior Manager
Mumbai, Maharashtra · Mumbai · 8+ years experience · Hybrid · Posted Oct 15, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Hybrid
- Location
- Mumbai, Maharashtra · Mumbai
About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
About the role
- The Senior Manager, Marketing Operations will lead marketing operations and execution readiness across the region.
- This role will turn marketing strategy and business priorities into coordinated, high-quality, locally relevant creative and promotional assets that launch on time across owned, paid, partner, platform, distribution, retail, and other relevant channels.
- This is a senior individual-contributor role requiring strong operating discipline, cross-functional influence, attention to detail, and the ability to manage multiple priorities across markets and time zones.
Responsibilities
- Develop and manage the operating model for marketing execution across the region, covering campaign intake, prioritization, planning, production, approvals, launch, reporting, and post-campaign review.
- Translate regional marketing, growth, content, partnership, communications, and business priorities into clear operating plans, workstreams, milestones, owners, dependencies, and deliverables.
- Establish structured workflows and governance that enable campaigns to move efficiently from brief to market.
- Maintain a consolidated view of campaign readiness, asset status, risks, dependencies, capacity constraints, and open decisions.
- Lead operational readiness for content launches, seasonal campaigns, brand initiatives, partner activations, events, product moments, and market programs.
- Coordinate the localization and adaptation of marketing assets across relevant languages, markets, channels, and audience segments.
- Manage relationships with creative agencies, localization vendors, production partners, media partners, freelancers, and other external service providers.
- Develop and maintain standard operating procedures, templates, checklists, dashboards, and reporting frameworks.
- Establish metrics for campaign readiness, on-time delivery, asset completeness, approval cycle time, issue aging, vendor performance, and operational quality.
Requirements
- 8+ years of experience in marketing operations, campaign operations, integrated marketing, program management, content operations, localization operations, or a related field.
- Experience managing complex, multi-market marketing programs across entertainment, media, streaming, technology, gaming, consumer platforms, or a related industry.
- Strong understanding of campaign workflows, creative production, localization, approvals, asset management, channel execution, and launch readiness.
- Demonstrated ability to build and improve operating processes, workflows, checklists, dashboards, and quality-control frameworks.
- Experience managing agencies, creative partners, localization vendors, production teams, media partners, or other external service providers.
- Strong project management skills and experience managing multiple campaigns, markets, timelines, stakeholders, and dependencies.
- High attention to detail and a strong commitment to quality, timeliness, and execution.
- Fluency in English is required.
Preferred qualifications
- Knowledge of relevant local or regional languages is a significant plus.
- Knowledge and passion for anime, entertainment, and fan communities is a significant plus.
Benefits
- Compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies
- Medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance
Workplace
- Ability to operate independently, influence without formal authority, and manage ambiguity in a globally distributed organization.
- Willingness to travel regionally and internationally as required.
