Sr. Marketing Manager; Basketball and Ice Hockey
Lincoln, NE · USA - Nebraska - Lincoln · USD 82,000-137,000 · 5-8 years experience · Remote · Posted Oct 13, 2026
At a glance
- Experience
- 5-8 years experience
- Workplace
- Remote
- Location
- Lincoln, NE · USA - Nebraska - Lincoln
- Salary
- USD 82,000-137,000 · Base salary
About the role
- The Sr. Marketing Manager for Basketball & Ice Hockey is a critical pod leader and individual contributor, responsible for the strategic development, execution, and optimization of the basketball and ice hockey marketing calendar.
- This role's primary focus is on the North American basketball segment, driving brand awareness, increasing demand, and positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas — with secondary ownership of the ice hockey pod and its outputs.
Responsibilities
- Own strategy and execution: Lead the marketing strategy for North American basketball and ice hockey, creating quarterly plans with KPIs to drive brand awareness, demand generation, and customer retention through integrated, multi-channel campaigns.
- Lead the pod: Take ownership of the basketball and ice hockey pod's output — guiding campaign development, ensuring operational excellence, and maintaining a strong go-to-market process and cross-functional alignment.
- Champion a test-and-learn culture: Implement a test-and-learn environment where you challenge assumptions, use data to optimize campaigns, scale what works, and continuously improve our approach.
- Partner and collaborate: Work with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts.
- Manage external partners: Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights, and performance expectations.
- Understand the customer deeply: Utilize insights from Product Management, Sales, Customer Success, Support, and Decision Science to maintain a strong understanding of the elite buyer.
- Analyze and report: Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics such as CTR, CPL, CRO, and ROAS.
- Manage budget and resources: Ensure marketing budget and resources deliver positive ROI by evaluating channel mix and progress toward key business metrics.
Requirements
- You have 5–8 years of marketing experience, an understanding of marketing strategy and go-to-market approaches, and a bachelor's degree in Business, Marketing, Communications, or a related field.
- Strong knowledge of the elite basketball landscape and the relevant buyer personas: analytics, human performance, and player recruitment.
- Proven experience marketing to elite sports organizations in a B2B environment, with a track record of driving demand and retention.
- Deep expertise in digital marketing channels including SEO/SEM, PPC, email marketing and automation, and social media, with a proven ability to devise campaigns that engage, inform, and motivate elite buyers.
- Experience with web analytics applications (such as Google Analytics), optimizing campaigns through A/B testing, and leveraging data to analyze and report on performance.
- Self-motivated with strong leadership skills and a proven ability to manage time, prioritize across a dual-sport remit, and deliver high-quality work in a dynamic organization.
Preferred qualifications
- Familiarity with ice hockey market and its buyer landscape.
- Experience managing external vendors as an extension of an internal marketing team.
- Experience working in a Software as a Service (SaaS) environment.
Benefits
- Flexible vacation time
- Company-wide holidays
- Paid sabbatical every five years
- Tech stack and hardware provided
- Medical plans tailored for you and your family including vision, dental, and fertility benefits
- EAP and Employee Resource Groups
- 401(K) match up to 4%
Workplace
- Time spent collaborating with other Hudlies in-office will be a regular part of how you work.
- Expected to work more days in-office than remote, with freedom to coordinate specific in-office schedule with the team.
Skills
- SEO/SEM
- PPC
- Email Marketing
- Social Media
- Google Analytics
- A/B Testing
