Media Manager, CPG
Argentina · Brazil · Chile · Colombia · Costa Rica · Ecuador · Honduras · Mexico · Nicaragua · Peru · Remote · 1-2 years experience · Remote · Posted Oct 6, 2026
At a glance
- Experience
- 1-2 years experience
- Workplace
- Remote
- Location
- Argentina · Brazil · Chile · Colombia · Costa Rica · Ecuador · Honduras · Mexico · Nicaragua · Peru · Remote
About the role
- The Media Manager, CPG (Paid Advertising Specialist) is responsible for supporting the execution and performance of paid advertising campaigns across a book of business.
- This role involves partnering with lead strategists or independently owning end-to-end strategy for core clients, focusing on growth, optimization, and data-backed decision-making.
- The position requires an attentive learner who is comfortable using AI technologies and proprietary tools to drive measurable business outcomes.
Responsibilities
- Maintain flawless execution across paid advertising platforms including Meta, Google, and TikTok.
- Independently manage timelines, budgets, pacing, and day-to-day performance.
- Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, and performance monitoring.
- Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations.
- Incorporate client objectives, constraints, and brand nuances into strategic decision-making.
- Manage client testing roadmaps, including project management of next steps and prioritization of experiments.
- Prepare and present performance reports and recaps using data storytelling.
- Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity.
- Introduce new ideas, efficiencies, or process improvements to enhance team operations.
- Utilize AI technologies to improve efficiency, performance analysis, and operational workflows.
Requirements
- 1-2 years of digital marketing experience.
- 1+ years of experience with Direct Response marketing specifically in E-Commerce.
- 1+ years of experience with Meta or Google Ads for direct response campaigns.
- 1+ years of experience leading paid advertising strategy for direct response marketing efforts.
- 1+ years of experience with Google Analytics and Shopify.
- 1 year of experience in a client-facing role handling communications.
- Excellent Excel skills with understanding of advanced features.
- Excellent data analytics skills.
- Proficiency in spoken and written English at an advanced level.
- Highly dependable, self-starter with strong organization and time management skills.
Preferred qualifications
- Agency experience
- Experience with Lead Gen and B2B
- Experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads
- Experience with other technical platforms
Workplace
- Role is remote-friendly across Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, Peru, and the United States.
Skills
- Google Ads
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- Google Analytics
- Shopify
- Excel
- Data Analytics
- Direct Response Marketing
- AI Technologies
