Paid Advertising Specialist, Lead Generation

Colombia · Remote · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns across a book of business. This role involves partnering with lead strategists or independently managing end-to-end strategy for core clients. The position requires a self-starter who is attentive to detail and focused on delivering high-quality, data-backed results.

Maintain flawless execution across paid advertising platforms including Meta, Google, and TikTok.
Independently manage timelines, budgets, pacing, and day-to-day performance.
Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, and performance monitoring.
Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations.
Ensure accurate budget pacing and adherence to planned spend.
Own the upkeep and execution of client testing roadmaps.
Deliver on-time launches and updates for all campaigns and deliverables.
Prepare and present performance reports and recaps using data storytelling.
Leverage Power Digital’s Nova ecosystem to inform strategy, execution, and reporting.
Utilize AI technologies to improve efficiency and operational workflows.

1-2 years of digital marketing experience.
1+ years of experience with Direct Response marketing in E-Commerce.
1+ years of experience with Meta or Google Ads for direct response campaigns.
1+ years of experience leading paid advertising strategy for direct response marketing.
1+ years of experience with Google Analytics and Shopify.
1 year of client-facing experience and handling communications.
Excellent Excel skills with understanding of advanced features.
Excellent data analytics skills.
Proficiency in spoken and written English at an advanced level.