Paid Media Manager

Scottsdale · Arizona-HQ · 7+ years experience · Hybrid · Posted Oct 19, 2026

At a glance

Axon is looking for a data-driven Paid Media Manager to own and elevate targeted paid advertising strategies.
In this role, you will lead end-to-end strategy, execution, and continuous optimization across paid digital channels.

Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions.
Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies.
Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
Craft copy that drives conversions and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.

7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid.
Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
Proactive, curious, solution-oriented, and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
Strong copywriting skills with experience crafting high-performing, conversion-focused ad and landing page copy.