Performance Marketing Activation Specialist
New York, NY · 3+ years experience · Full-time · Hybrid · Posted Oct 8, 2026
At a glance
- Experience
- 3+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- New York, NY
About the role
- The Performance Marketing Activation Specialist will own daily campaign stewardship, including trafficking, QA, and optimization, with a primary focus on Google Search campaigns.
- This role contributes to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives.
- The specialist will design and run A/B tests and experiments while partnering with analytics teams to deliver reporting and insights.
Responsibilities
- Own daily campaign stewardship including trafficking, QA, launch, high-touch optimization, and reporting.
- Manage Google Search campaigns as a primary focus.
- Manage additional channels including Paid Social (Meta, Snapchat, TikTok), Google App Campaigns, and Apple Search Ads.
- Contribute to campaign strategy and budget recommendations for large-scale direct response initiatives.
- Manage campaign pacing and billing reconciliation.
- Design and run A/B tests and experiments.
- Analyze test results against the learning agenda and deliver reporting in partnership with analytics.
- Support incrementality testing using Conversion Lift and GeoX methodologies.
- Partner with the Strategy team to optimize across channels.
- Cultivate and maintain vendor and platform relationships.
Requirements
- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns.
- Deep hands-on experience managing Google Brand and Nonbrand Search campaigns.
- Strong Excel/Sheets skills with the ability to create clear stories and presentations.
- Knowledge of the Marketing Technology ecosystem and media performance attribution.
- Familiarity with MMPs, website pixels, CDPs, Google Analytics, and Tableau.
- Experience using AI tools to streamline day-to-day work and automate campaign management.
- BA/BS degree or equivalent experience.
- Ability to execute independently, navigate complexity, and build judgment.
Preferred qualifications
- In-house experience
- Experience with native platforms including Meta, Snapchat, TikTok, Google App, and Apple Search Ads
- Experience with optimization tools such as Smartly
Workplace
- Role is based in New York.
- Flexibility to work where you work best with 2–3 days per week in the office.
- Collaboration hours align to the EST time zone.
Skills
- Google Search
- Meta
- Snapchat
- TikTok
- Google App Campaigns
- Apple Search Ads
- Excel
- MMPs
- CDPs
- Google Analytics
- Tableau
- Smartly
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