President & General Manager
WCNC-TV Charlotte · 7-10 years experience · Posted Oct 12, 2026
At a glance
- Experience
- 7-10 years experience
- Location
- WCNC-TV Charlotte
About the role
- WCNC, the TEGNA-owned NBC affiliate in Charlotte and WFMY the CBS affiliate in Greensboro are searching for an accomplished, strategic leader to serve as President & General Manager.
- The President & General Manager is responsible for the overall performance of both stations and markets, setting strategy and leading the organization to drive revenue growth, deliver high-quality local journalism, strengthen financial performance, grow audiences and deliver meaningful community impact across platforms.
Responsibilities
- Leads the overall strategy and performance of both stations and markets, with accountability for content, sales, brand and operations across all platforms.
- Develops and executes short- and long-term strategies to grow revenue, audience, market share and profitability in each market.
- Provides strategic leadership for each station’s content operation, ensuring high-quality, relevant journalism that serves its local community, grows audiences and strengthens each station’s brand across platforms.
- Leads multiplatform strategy across both markets, identifying opportunities to expand audience reach, engagement, content and distribution.
- Partners with sales leadership in each market to drive revenue growth, strengthen customer relationships and deliver effective advertiser solutions.
- Develops and manages annual budgets and forecasts, ensuring strong financial performance and accountability against business objectives across both markets.
- Builds, develops and leads high-performing leadership teams across both stations, establishing clear expectations and accountability for results.
- Creates alignment across content, sales and other functions while ensuring each market is responsive to its unique business, audience and community needs.
- Drives innovation and continuous improvement, identifying new opportunities to grow the business, strengthen both operations and better serve audiences and customers.
- Serves as a visible leader across both communities and builds strong relationships with community partners, advertisers, viewers and other key stakeholders.
Requirements
- Bachelor’s degree in journalism, business or related field and 7-10 years of progressive leadership experience in media or a related industry.
- Proven track record of leading high-performing teams and delivering strong business, financial and audience results.
- Demonstrated ability to develop and execute strategy, translate priorities into action and hold teams accountable for results.
- Strong financial acumen with experience managing budgets, forecasting performance and driving revenue and profitability.
- Experience leading across multiple functions and building alignment among teams with different priorities and areas of expertise.
- Strong understanding of evolving media consumption, digital and streaming platforms, and opportunities to grow audiences and revenue across platforms.
- Excellent judgment and critical-thinking skills with a demonstrated ability to make sound, data-informed decisions.
- Innovative and growth-oriented mindset with a willingness to challenge existing approaches and identify new ways to win.
- Effective communicator and inclusive leader who listens well, develops talent and creates a clear, shared vision.
- Demonstrated ability to represent the organization as a credible and engaged leader in the communities it serves.
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas
- Dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match up to the first 4% of pay
- Nine free virtual doctor’s appointments through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Generous Paid Time Off (PTO) benefit
- Nine paid holidays per year
