Principal Brand Content & AI Search Visibility

San Francisco · USD 223,100-306,800 / year · 10+ years experience · Posted Oct 8, 2026

At a glance

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

The Principal Brand Content & AI Search Visibility lead will own the creation and optimization of high-quality brand content designed for AI-era discoverability.
This role involves orchestrating a mix of AI agents, technical writers, and internal teams to ensure content is structured, distributed, and cited by LLMs.
The position requires a blend of editorial judgment, prompt engineering, and technical SEO/GEO expertise to align content output with business objectives.

Own the creation of high-quality and high-volume brand content.
Ensure content is structured, distributed, and measured to win visibility across AI answer engines.
Identify content gaps by analyzing brand presence in LLM answers and mapping them against business objectives.
Orchestrate a mix of AI agents, technical writers, and internal teams to close content gaps.
Oversee a system of AI agents that create, optimize, and evaluate content.
Build and maintain brand context, target prompts, and writing guidelines for agents and SMEs.
Review drafts from agents and adjust prompts to improve output quality.
Track GEO performance alongside traditional metrics and report on it regularly.
Enable marketers across the organization on GEO prompts, tools, and best practices.

10+ years in content strategy, brand content, or editorial leadership.
Experience managing a mix of internal and external contributors.
Strong editorial judgment with the ability to elevate drafts to a consistent brand standard.
Working knowledge of SEO fundamentals.
Hands-on recent GEO/AEO experience.
Experience managing agencies and/or freelance contractors.
Comfort building and optimizing AI content tools/agents.
Proficiency with Semrush, Google Search Console, and Google Analytics (GA4).
Experience in B2B tech, data/AI, or enterprise SaaS.
Familiarity with schema markup and structured data.

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