Principal Creative Director, Growth Marketing
Los Angeles · 12+ years experience · Posted Sep 24, 2026
At a glance
- Experience
- 12+ years experience
- Location
- Los Angeles
About the role
- As the Principal Marketing Creative Director, Growth Marketing, you will define the creative vision for Riot’s global Growth Marketing efforts, helping players discover and return to our games.
- Reporting to the Director of Creative, Marketing Creative Services, you will serve as Riot’s resident expert in growth marketing creative, combining deep knowledge of the performance marketing landscape with world-class creative leadership.
- Embedded with Riot’s Growth Marketing team, you will partner closely with Growth leads across Riot’s portfolio to translate each game’s strategic objectives into high-performing creative.
Responsibilities
- Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio.
- Serve as Riot’s subject matter expert on modern UA creative, maintaining deep knowledge of evolving platforms, audience behaviors, formats, trends, and performance marketing best practices.
- Partner with Growth leads for each game to translate acquisition objectives, audience insights, and channel strategies into effective creative.
- Develop creative strategies optimized for paid social, video, mobile, creator-driven channels, and emerging media, adapting creative to the behaviors and conventions of each platform.
- Use performance data, experimentation, and audience insights to develop hypotheses, guide iteration, and improve creative effectiveness without relying on data alone to determine creative decisions.
- Build scalable creative frameworks that enable rapid production, testing, learning, and iteration without compromising quality or authenticity.
- Establish approaches for global and localized Growth Creative, partnering with regional teams to create work that scales while adapting meaningfully to local audiences, platforms, communities, and cultural contexts.
- Champion creator-driven UA, working with creators and creator-focused partners to develop work that feels native to the communities and platforms where players spend their time.
- Lead external agencies, creators, and production partners, providing clear briefs, decisive feedback, and creative direction while identifying and cultivating best-in-class partners.
- Explore and responsibly apply AI-assisted and emerging creative tools to accelerate ideation, experimentation, variation, localization, and production while maintaining Riot’s standards for quality and authenticity.
Requirements
- Bachelor’s Degree or equivalent professional experience.
- 12+ years leading creative work within advertising, digital marketing, games marketing, entertainment, or creative agencies.
- Extensive experience leading user acquisition, performance marketing, or growth-focused creative at significant scale.
- Outstanding portfolio demonstrating digital-first creative leadership and measurable audience or business outcomes.
- Deep understanding of the modern UA ecosystem and experience developing creative for platforms such as Meta, TikTok, YouTube, mobile ad networks, and emerging channels.
- Demonstrated experience using performance data, experimentation, and audience insights to inform creative strategy and iteration.
- Experience directing external agencies and production partners
- Experience developing creative for global audiences and adapting approaches across markets, cultures, and platforms.
- Experience influencing senior cross-functional partners and making creative decisions within complex stakeholder environments.
- Excellent creative judgment and the ability to operate autonomously while remaining aligned with broader brand and product strategy.
Benefits
- Open paid time off policy
- Flexible work schedules
- Medical insurance
- Dental insurance
- Life insurance
- Parental leave for employee, spouse/domestic partner, and children
- 401k with company match
Skills
- Meta
- TikTok
- YouTube
