Principal Product Marketing Manager, Competitive

Remote · USD 168,000-285,600 · Remote · Posted Oct 1, 2026

At a glance

As Principal Product Marketing Manager, Competitive, you own GitLab's competitive point of view on AI and agentic software development and serve as the authority on our market differentiation.
You consult regularly with sales, product teams, investor relations, industry analysts, and leadership on competitive strategy and roadmap implications while publishing external thought leadership.

Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions
Own the operating rhythm that converts competitive signal into a position and action within days
Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation
Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did
Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline
Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs
Raise the competitive bar across the PMM team
Ability to travel if needed and comply with the company's travel policy
Define GitLab's differentiated position against AI-native entrants competing for the SDLC
Publish thought leadership that shapes how the market frames agentic development

Proven impact at the organizational and industry level
Deep domain expertise in SDLC, DevSecOps, and agentic software development to engage technical buyers and executive audiences
Track record of driving competitive positioning that delivers measurable win-rate impact
Fluency in the AI/agentic coding landscape and competitor exposure areas
Established thought leadership with industry recognition (speaking, publications, advisory roles)
Experience briefing executives, investor relations, and industry analysts
Ability to form and articulate a clear point of view quickly despite incomplete information
Strong communication skills to translate complex technical concepts into clear narratives
Practical experience using AI tools within your workflow
Self-directed, data-driven mindset using win/loss insights to guide strategy

All roles are remote, however some roles may carry specific location-based eligibility requirements