Product Marketing Lead
Remote · USD 160,000-180,000 · 5+ years experience · Full-time · Remote · Posted Oct 7, 2026
At a glance
- Experience
- 5+ years experience
- Employment
- Full-time
- Workplace
- Remote
- Location
- Remote
- Salary
- USD 160,000-180,000
- Visa sponsorship
- Visa sponsorship not offered
About the role
- As our Product Marketing Lead, you will own how we show up for health system leaders, covering sales content, module messaging, and customer expansion stories.
- This role spans three connected areas of product marketing: sales enablement, module marketing, and customer expansion.
- You will be our dedicated product marketer, setting the standards, templates, and systems as much as following them.
Responsibilities
- Own the core sales content library, including the sales deck, two-pagers, white papers, and collateral that quantify our impact for buyers and customers.
- Build tailored content for late-stage opportunities, such as custom one-pagers and slides.
- Maintain competitive intel and battlecards as the market shifts.
- Develop positioning and messaging by module and buyer, and lead go-to-market for module launches including palliative care and deterioration.
- Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications for existing customers.
- Write for the full health system buying committee, including CMOs, CMIOs, CIOs, CFOs, and quality leaders, translating clinical outcomes and technical capabilities.
- Join deal calls and QBRs, pull roadmap details from Product proactively, and work with Clinical to keep every claim credible.
- Surface what is working in the field and feed market and competitive insight back into the business.
Requirements
- 5+ years of product marketing experience in healthcare technology, with direct experience marketing to health system executive buyers
- A bachelor's degree
- A record of building positioning, messaging, enablement, and launch programs that sales teams actually use
- A track record of deal-specific content tied to advanced or closed opportunities
- Experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders, and supporting long, multi-stakeholder deals into health systems
- Working knowledge of how enterprise health system deals move, including committee-based buying, clinical validation, IT and security review, and budget cycles
- Exceptional writing that is clear, credible, and evidence-based, with first drafts that need little rework
- Self-direction in a fast-moving startup, including the instinct to spot what is missing and build it without being asked
- Strong partnership habits with Sales, Product, Client Success, and Clinical teams
Preferred qualifications
- Product or customer marketing experience with an installed base, including expansion or upsell campaigns
- Familiarity with clinical AI, clinical decision support, or quality and safety improvement
- Experience informally mentoring a more junior marketer
Benefits
- Medical, Dental & Vision coverage through Anthem Blue Cross Blue Shield, including an HSA-eligible option
- Access to One Medical for same-day and 24/7 virtual primary care
- Life insurance, short-term disability, and long-term disability, fully company-paid
- 401(k) company retirement plan
- Free mental health support through Spring Health, plus wellness resources including pet care benefits
- Generous PTO that grows with tenure, paid sick time, paid holidays, and company-wide self-care days
- Equity
- Fully paid annual company retreat
- Choice of Mac hardware, a one-time home office stipend, and ongoing reimbursement for internet and phone costs
Workplace
- Candidates based in certain high-cost cities may be eligible for a geographic premium.
Skills
- Product Marketing
- Sales Enablement
- Competitive Intelligence
