Principal Competitive Intelligence Manager
Remote · 8+ years experience · Remote · Posted Oct 6, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Remote
- Location
- Remote
About the role
- The Principal Competitive Intelligence Manager owns the competitive intelligence and win/loss program for 6sense. This senior individual contributor role sits on the Product Marketing team and provides evidence-based insights to shape positioning, roadmap conversations, and field enablement.
Responsibilities
- Manage the win/loss program end-to-end, including interviews, coding, synthesis, and executive readouts.
- Develop competitive positioning and differentiation strategies based on evidence.
- Conduct structural market analysis to identify stack assembly trends, substitution, and category convergence.
- Create field enablement materials such as battlecards, objection handling, and talk tracks.
- Enforce claims discipline by sourcing competitive data and validating marketing materials.
- Oversee competitive monitoring, alerting, and associated tooling.
- Provide competitive evidence to influence product roadmap, pricing, packaging, and analyst relations.
Requirements
- 8+ years of experience in competitive intelligence, product marketing, or research-heavy go-to-market roles in B2B SaaS.
- Hands-on experience designing and running win/loss programs, including conducting interviews and coding results.
- Ability to conduct primary research and synthesize data for executive audiences.
- Experience presenting uncomfortable findings to product and executive leadership.
- Fluency with B2B SaaS buyers, specifically in martech, RevTech, sales intelligence, or data platforms.
- Working knowledge of AI and agentic tooling to evaluate competitor product releases.
Preferred qualifications
- Experience with competitive intelligence and research tooling such as Klue, Gong, or Dovetail.
- Analyst relations exposure with Gartner or Forrester.
- Background in or adjacent to ABM, intent data, GTM intelligence, or revenue platforms.
- Experience building a competitive intelligence function from scratch.
Benefits
- Health insurance coverage
- Life and disability insurance
- 401K employer matching program
- Paid holidays
- Self-care days
- Paid time off (PTO)
- Paid parental leave
- Stock options
- LinkedIn Learning platform access
Workplace
- Remote position
Skills
- B2B SaaS
- Competitive Intelligence
- Product Marketing
- Primary Research
- Field Enablement
- Martech
- RevTech
- Sales Intelligence
- Data Platforms
- AI
- Agentic Tooling
- Klue
Show all 13 skills
- Gong
