Research Lead, Wirecutter

The New York Times

United States · New York, NY · USD 150,000-165,000 / year · 1+ years experience · Posted Oct 2, 2026

At a glance

Experience
1+ years experience
Location
United States · New York, NY
Salary
USD 150,000-165,000 / year · Base salary

About the role

  • The Research Lead will guide end-to-end research projects to inform Wirecutter's strategy and shopping-centric product development.
  • This role involves partnering with Design, Product, Engineering, Marketing, Data, and Editorial teams to connect visitors to Wirecutter across the full shopping experience.
  • The position reports to the Managing Director, Games and Wirecutter Audience Insights.

Responsibilities

  • Lead research through a human-centered design approach to identify opportunity areas.
  • Test prototypes, create surveys, and run alpha and beta programs.
  • Evaluate impact on trust and relationships with Wirecutter.
  • Complement research with behavioral data, proprietary and industry research, and A/B testing results.
  • Partner with researchers across Marketing, Cooking, News Product, The Athletic, and Games to identify collaboration opportunities.
  • Manage external research vendors for moderation, fieldwork, and analysis.
  • Contribute to the collaborative culture of Audience Insights and Wirecutter.
  • Build empathy for audiences and support the mission of journalistic independence.

Requirements

  • Bachelor of Arts/Bachelor of Science in a relevant field.
  • 8+ years of research and insights experience.
  • 8+ years of experience implementing a range of research methods (qualitative and quantitative) and design thinking techniques.
  • 3+ years of experience in the e-commerce industry or shopping experiences.
  • 3+ years of experience moderating qualitative research and facilitating brainstorms and workshops.
  • 3+ years of experience summarizing complex findings into compelling narratives and visualizing insights.

Preferred qualifications

  • 4+ years of experience in the e-commerce industry or shopping experiences.
  • 2+ years of experience working on a product with a subscription-based model.
  • 2+ years of experience using behavioral data alongside research.
  • Experience creating buy-in with cross-functional partners.
  • 1+ years understanding the role of AI within the shopping experience.

Benefits

  • Annual bonus
  • Restricted stock
  • Medical, dental and vision benefits
  • Flexible Spending Accounts (F.S.A.s)
  • Company-matching 401(k) plan
  • Employee stock purchase plan
  • Paid vacation
  • Paid sick days
  • Paid parental leave
  • Tuition reimbursement and professional development programs

Skills

  • Qualitative Research
  • Design Thinking
  • A/B Testing

The New York Times

Research Lead, Wirecutter

Apply now