Senior Art Director, Demand Gen
Bellevue · Chicago · San Francisco · 6+ years experience · Posted Oct 8, 2026
At a glance
- Experience
- 6+ years experience
- Location
- Bellevue · Chicago · San Francisco
About the role
- The Senior Art Director, Demand Gen serves as the visual creative lead for global demand generation and growth initiatives at Okta.
- This role sits at the intersection of brand excellence and performance marketing, requiring both conceptual vision and hands-on execution.
- The position involves shaping creative experiences that engage enterprise decision-makers and drive pipeline growth across core solution pillars.
Responsibilities
- Lead visual creative direction for integrated, global demand generation campaigns.
- Concept, design, and direct multi-channel asset suites across the conversion funnel, including paid acquisition, landing pages, and interactive tours.
- Collaborate with Demand Gen leaders and copywriters to translate campaign briefs and technical concepts into visual narratives.
- Evaluate campaign analytics, engagement heatmaps, and A/B testing results to inform iterative design refinements.
- Extend Okta’s brand identity into high-conversion environments while ensuring accessibility and responsive web standards.
- Develop modular Figma components, campaign templates, and layout systems to scale asset production.
- Partner with copywriters, motion designers, web producers, and external agencies throughout the creative process.
Requirements
- 6+ years of art direction or senior visual design experience in B2B SaaS, enterprise tech, or top-tier digital agencies.
- Portfolio showcasing typography, visual hierarchy, layout design, and modular creative systems.
- Expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies.
- Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
- Experience reviewing performance metrics and using data to inform creative iteration.
- Strong verbal and visual presentation skills for articulating design rationale to stakeholders.
- Experience partnering with copywriters and mentoring junior or mid-level designers.
Preferred qualifications
- Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms.
- Working knowledge of motion design (After Effects, Lottie) or rich media animation.
- Familiarity with front-end web technologies (HTML, CSS) and web design frameworks.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
- Equity (where applicable)
- Bonus
Workplace
- Role is based in Bellevue, Chicago, or San Francisco.
Skills
- Figma
- Conversion Rate Optimization
- Mobile-first Design
- Typography
- Layout Design
- After Effects
- Lottie
- HTML
- CSS
