At a glance
- Experience
- 4+ years experience
- Location
- Madrid · Valencia
About the role
- Groupon is seeking a Senior Business Analyst in Madrid or Valencia to fix gaps in customer journey data and ensure marketing decisions rest on accurate information.
- The role involves mapping the flow from web/app events through Keboola into Bloomreach and BigQuery, and driving each fix to completion with Engineering, CRM, and Product.
Responsibilities
- Map the journey tracking end to end, showing what is tracked, where it lands, who owns it, and where the gaps are.
- Rank gaps by business impact and drive them to closure with Engineering, CRM, and Product.
- Build monitoring that catches breaks before stakeholders do using data-quality checks and alerts on journey datamarts and pipelines.
- Manage and run the Keboola pipelines behind Marketing data, keeping email/push and journey datamarts accurate and on schedule.
- Handle the tracking and attribution backlog, including unknown traffic source, event attribute mapping, affiliate/referrer logic, and push notification journey gaps.
- Manage CRM and lifecycle reporting, including email/push dashboards, RFM segmentation, and managed-channels views.
- Document data products in the data catalog so people and AI agents can use them.
Requirements
- 4+ years in analytics or BI, with strong SQL (BigQuery or similar).
- Hands-on experience running an ETL/ELT platform such as Keboola, dbt, Fivetran, or Airflow.
- Experience with customer event data like a CDP (Bloomreach/Exponea or equivalent), app/web tracking SDKs, UTM, and attribution logic.
- A track record of solving cross-team data problems without formal authority.
- Clear writing skills to explain a data gap and its cost to a non-technical owner.
- Familiarity with using AI tools as part of daily work.
Preferred qualifications
- Tableau
- Experience with email/push channel data
Skills
- SQL
- BigQuery
- Keboola
- Dbt
- Fivetran
- Airflow
- Bloomreach
- Exponea
- Tableau
