Senior Business Development Manager II, LoyaltyPlay
Montreal · Toronto · 6+ years experience · Full-time · Hybrid · Posted Oct 15, 2026
At a glance
- Experience
- 6+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- Montreal · Toronto
About Mistplay
- Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.
- LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.
- This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.
About the role
- Mistplay seeks a Senior Business Development Manager II for LoyaltyPlay to lead the expansion of their B2B monetization platform through complex, custom integrations.
- This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.
Responsibilities
- Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.
- Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.
- Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.
- Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.
- Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.
- Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.
- Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.
Requirements
- Experience: 6+ years in business development, strategic partnerships, or corporate development.
- Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.
- Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.
- Market Intelligence: Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.
- Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.
- Tech Stack Proficiency: Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).
- Education: Bachelor's degree in Business, Marketing, Economics, or Finance; an MBA is often preferred.
Preferred qualifications
- MBA is often preferred.
Benefits
- Team Lunches
- game nights
- company-wide events
Workplace
- Follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)
Skills
- Salesforce
- Hubspot
- Sensor Tower
- App Annie
- Jira
- Asana
