Senior Content Marketing Manager

US-CA-Menlo Park · 5-7 years experience · Full-time · Remote · Posted Oct 14, 2026

At a glance

Snowflake is seeking a Senior Content Marketing Manager to sit at the intersection of thought leadership, research, and AI innovation.
The role involves driving original research initiatives, developing thought leadership narratives, and architecting AI-driven content workflows.
This position is strategic and hands-on, scaling great content and extending AI-powered content creation capabilities across the company.

Own and drive original research programs including surveys, data studies, competitive analysis, and industry benchmarking.
Develop and maintain deep subject-matter expertise in 2-3 priority topic areas and build authoritative long-form content such as research reports, executive bylines, data-driven blog series, and op-eds.
Partner with internal SMEs and executives to source insights and translate them into high-impact narratives.
Track share-of-voice, search trends, and competitive positioning to identify content gaps and opportunities.
Design, build, and continuously improve AI-powered content workflows using Snowflake Cortex, CoCo Skills, and Content Studio.
Create and maintain AI skills and prompt chains for content production including blog drafting, ebook generation, SEO optimization, copyediting, brand voice compliance, and content auditing.
Serve as the team's AI workflow architect to evaluate new AI capabilities, prototype tools, and integrate them into the content production pipeline.
Build self-serve AI tools that enable non-content teams to produce on-brand, CoE-quality content independently.
Write and edit high-quality content across formats including research reports, ebooks, solution briefs, blog posts, web pages, executive bylines, and campaign assets.
Manage content calendars, production timelines, and cross-functional stakeholder relationships.

5-7+ years of experience in content marketing, editorial, or digital content strategy, preferably in B2B technology or enterprise SaaS.
Demonstrated experience building or using AI tools for content creation and content processes such as prompt engineering, AI agents, and LLM-powered workflows.
Strong writer and editor with proven ability to produce research-driven, long-form thought leadership content.
Experience designing and executing original research programs that generate earned media and thought leadership positioning.
Ability to work with technical concepts like data engineering, AI/ML, cloud infrastructure, and security and translate them into compelling narratives.
Strong project management skills with the ability to own and drive production schedules and manage stakeholders.
Experience using content analytics to inform strategy and demonstrate ROI.
Comfort with data tools and willingness to learn Snowflake-specific platforms like Cortex, Streamlit, and SQL basics.

Experience with Snowflake or similar cloud data platforms.
Hands-on experience with AI/LLM platforms including building agents, prompt chains, RAG pipelines, or AI-assisted editorial workflows.
Experience working in or with a content center of excellence model.
Familiarity with SEO tools and strategy such as search volume analysis, keyword research, and competitive gap analysis.

This role is based in the San Francisco Bay Area or can be remote within the US.