Social Content Creator (Brand Journalist)

Ho Chi Minh City, Vietnam · Pipeline · 2+ years experience · Hybrid · Posted Oct 9, 2026

At a glance

Working in true collaboration with our client Unilever, OLIVER U-Studio's goal is to be the leading agency partner for the development of stunning, effective, needs-based content and digital/social media campaigns.
As a Social Content Creator (Brand Journalist), you're one of the engines behind that output, writing content and creating it through ideating, scripting, and helping produce high-volume, content-led ads and social assets.

Ideating and writing social-first content across formats (short-form video scripts, captions, carousels, stories and trend-jack contents) for Facebook, TikTok, Instagram and beyond.
Producing high volumes of content-led ads and always-on social content for multiple Unilever brands, often in parallel.
Adapting each brand's tone of voice for social-native, platform-specific execution.
Spotting and reacting to trends, memes and cultural moments quickly, finding brand-relevant angles before they go stale.
Writing with strong channel-understanding: Knowing how each platform's algorithm, format and audience behavior shape what actually gets seen and engaged with.
Partnering with other U-Studio creatives (designers, video editors, art directors, etc.) to plan and execute collaborative projects.
Supporting content project planning: Building and maintaining content calendars, and prioritizing output against briefs and deadlines.
Conducting light social research to ground content in real consumer insight and category trends, particularly in beauty/personal care.
Interacting directly with clients where needed, pitching and defending content ideas.

Strong content-writing and storytelling skills, with a portfolio that shows range across formats and tones.
Genuine social-media fluency.
Speed and flexibility; Comfortable producing high volumes of content without sacrificing quality or wit.
A confident thinker, able to generate ideas solo or in a team setting.
Comfortable writing across long-form (digital/web) and short-form (social) formats depending on the brief.
Solid channel-understanding, fluent in how different platforms work.
Skilled at content structuring and framework building.
Flexible and familiar with multiple content-creation methods.
Strong collaboration skills & Highly organized, able to manage multiple briefs and projects at once without losing quality.
At least 2 years of experience working with social agency.