Senior Influencer Marketing Manager

Mumbai · APAC · 2-5 years experience · Onsite · Posted Sep 30, 2026

At a glance

We're hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators.
Manage the influencer closure process including negotiations between agencies and HUL media team, influencer script closures, and execution.
Run the skincare brand’s social handles as a genuine community rather than a broadcast channel with our social agency.

Agency briefing based on focus SKUs, geos, and job to be done
Influencer sourcing and selection to build and maintain a scored pipeline of creators including macro, micro, nano, and dermat/derma-adjacent
Agency negotiation and plan closures by managing the negotiation process between IF agencies and HUL media teams and ensuring timely plan closures
IF execution including leading script, concept closures, product deliveries, timely shoot and video editing, and video feedback loop closures
IF post evaluation by collating campaign data and presenting monthly campaign analysis to identify what is working and what is not working
Content calendar and organic social coordination and planning with our social agency to run the brand's Instagram and other handles such as YouTube, LinkedIn, Medium, and Quora
Drive expert authority, engagement, and community building
Lead planning and execution for any on-ground events planned by the brand

2-5 years in influencer marketing, social/content strategy
A sharp eye for what makes content feel real vs. scripted
Comfortable writing scripts and hooks yourself, not only briefing others to write them
Fluency with performance metrics including CPR, ER, ROAS, and CAC and broader understanding of interlinkage between content and business
High ownership and accountability
Passion for and inquisitive about AI and new technologies
Ability to learn and digest benefits and features of AI tools is critical