Senior Lifecycle Marketing Manager

Denver, CO - Hybrid · New York, NY - Hybrid · San Francisco, CA - Hybrid · 8+ years experience · Hybrid · Posted Oct 8, 2026

At a glance

Experience: 8+ years experience
Workplace: Hybrid
Location: Denver, CO - Hybrid · New York, NY - Hybrid · San Francisco, CA - Hybrid

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

As the Lifecycle Marketing Manager for Gusto's accountant/indirect channel, you'll own the lifecycle marketing strategy that shapes how Gusto shows up for accountants and bookkeepers, primarily across email and webinar communications.
This is a hands-on builder's role where you will partner closely with Product Marketing, Product, Engineering, Data Science, AI Ops, and Brand/Creative to deliver measurable impact on engagement, retention, and growth.

Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
Analyze campaign and program performance, run tests, and bring forward recommendations on channel health

8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
Hands-on experience with an enterprise-level marketing automation platform
Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks
Proven end-to-end ownership of email campaigns and webinar production programs
Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
Bachelor's degree or equivalent practical experience

Marketo or Iterable strongly preferred as enterprise-level marketing automation platforms

Employees based in Denver, San Francisco, and New York City are expected to work from the office on designated days approximately 2-3 days per week
Office expectations for San Francisco encompass both the San Francisco and San Jose metro areas
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required
Regular and predictable attendance is expected whether working in-office, hybrid, or fully remote