Director, Digital Marketing

Remote · Full-time · Remote · Posted Oct 15, 2026

At a glance

MagicSchool is looking for a Director of Digital Marketing to build and lead our paid and organic acquisition engines.
You will own how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us.
This is a hands-on leadership role where you will set the strategy, optimize campaigns and channels, and manage a small team and contractors to deliver measurable results.

Drive B2C signups and adoption through paid digital channels, balancing volume, quality, and cost efficiency.
Generate top-of-funnel leads and pipeline for our B2B sales team across search, paid social, display, and other paid channels.
Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
Manage and coach our paid digital agency and contractors so that performance is clear, consistent, and strong.
Build performance reporting across channels and turn the data into a clear story for leaders and partner teams.
Partner with Product, Customer Success, Sales, and the wider marketing team to keep digital marketing aligned with company goals.

Data fluency: analyze performance data with ease and explain what it means and what to do next in plain language.
Ownership: take full accountability for results and drive work from idea through execution.
Collaboration: work well across marketing, sales, product, and customer success.
Coachability: welcome feedback, apply it quickly, and keep raising the bar for yourself and your team.
Comfort with ambiguity: make sound decisions with incomplete information and adjust as you learn.
Mission alignment: care about improving education through technology.
Director-level experience managing a multi-million dollar marketing budget.
Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets.
Deep experience running paid social campaigns, especially on Meta and LinkedIn.
A proven ability to drive both B2C user acquisition and B2B demand generation.